Lead Generation Specialist

Company Description Helps businesses build high-performing offshore teams across the Philippines, India, Singapore, and Vietnam, combining human expertise with AI and robust operational systems. The company provides skilled, vetted, and fully supported professionals across customer support, admin, marketing, finance, technology, design, and more.

Role Description The Lead Generation Specialist is a full-time role based in Kolkata in a hybrid work arrangement, combining on-site collaboration with some work-from-home flexibility. This role focuses on identifying and qualifying new leads through research, outbound outreach, and follow-up across channels such as email, social media, and calls. The specialist maintains accurate lead data in CRM tools, nurtures prospects through structured communication, and collaborates with the sales team to hand off qualified opportunities. Daily responsibilities include tracking performance metrics, refining lead lists, contributing to campaign ideas, and sharing market insights to improve targeting and conversion. The role also involves coordinating with cross-functional teams to ensure consistent messaging and a strong pipeline of potential clients.

Qualifications

• Ability to generate and manage New Leads through targeted Lead Generation activities.
• Strong Communication skills, including clear written and verbal interaction with prospects and internal teams.
• Foundational Sales skills with experience in prospecting, qualifying, and supporting the sales funnel.
• Solid Research capabilities to identify potential clients, understand markets, and refine lead lists.
• Experience using CRM or sales enablement tools and basic proficiency with spreadsheets or reporting dashboards.
• Detail-oriented, organized, and comfortable working with performance targets and deadlines.
• Ability to work effectively in a hybrid environment, collaborating in-office in Kolkata while managing tasks remotely when needed.
• Previous experience in lead generation, business development, or sales support is preferred; exposure to outsourcing or BPO services is an advantage.