Lead Generation Specialist

Digital Marketing Manager / Executive

Company Details

Particulars

Details

Company Name Yield and Yard Realty Pvt. Ltd.

Department

Marketing

Location

Noida

Employment Type Full-Time

Reporting To

Director / Marketing Head

About the Company

Yield and Yard Realty Pvt. Ltd. is a rapidly growing real estate advisory and consulting company committed to

delivering innovative property solutions and creating seamless experiences for buyers, sellers, investors, developers,

and channel partners. We aim to build a strong digital presence and generate high-quality business opportunities

through strategic marketing initiatives.

Position Summary

The Digital Marketing Manager / Executive will be responsible for planning, executing, managing, and optimizing the

company's digital marketing activities across various online platforms. The role involves brand building, lead

generation, performance marketing, content creation, social media management, SEO, analytics, and campaign

management to drive business growth and visibility.

Key Responsibilities (KRA)

1. Social Media Management

• Manage and grow all social media platforms including Facebook, Instagram, LinkedIn, YouTube, X (Twitter),

etc.

• Develop and execute social media strategies to increase brand awareness and engagement.
• Create monthly content calendars and posting schedules.
• Monitor social media performance and optimize engagement.

2. Search Engine Optimization (SEO) & SMO

• Implement on-page and off-page SEO strategies.
• Optimize website content for search engines.
• Improve website rankings, organic traffic, and user engagement.
• Drive organic lead generation through SEO and SMO activities.

3. Paid Advertising & Performance Marketing

• Plan, execute, and optimize Meta Ads (Facebook & Instagram).
• Manage Google Ads, LinkedIn Ads, and other paid campaigns.
• Monitor campaign performance and ROI.
• Generate quality leads while maintaining target CPL (Cost Per Lead).

4. Content & Creative Marketing

• Develop engaging marketing content for digital platforms.
• Create and coordinate creatives, reels, videos, banners, brochures, and presentations.
• Write compelling ad copies, social media captions, blogs, and email campaigns.
• Ensure brand consistency across all communication channels.

5. Lead Generation & Nurturing

• Generate and qualify leads through digital channels.
• Build lead nurturing workflows through email and WhatsApp marketing.
• Support sales teams with high-quality marketing-qualified leads (MQLs).
• Track lead conversion performance.

6. Website Management

• Manage website content and landing pages.
• Ensure website optimization for speed, SEO, and user experience.
• Monitor website traffic and conversion metrics.
• Coordinate with developers for website improvements.

7. Analytics, MIS & Reporting

• Monitor campaign performance using Google Analytics and reporting tools.
• Prepare daily, weekly, and monthly MIS reports.
• Track KPIs and marketing performance metrics.
• Provide actionable insights and recommendations.

8. Brand Building & Online Reputation Management

• Strengthen company branding across digital platforms.
• Monitor online reviews and customer feedback.
• Manage company reputation and public image.
• Support corporate branding and promotional initiatives.

Required Skills

• Social Media Marketing
• SEO & SMO Optimization
• Google Ads & Meta Ads
• LinkedIn Advertising
• Lead Generation & Funnel Management
• Google Analytics (GA4)
• Content Writing & Copywriting
• Email Marketing & Automation
• Canva / Creative Design Understanding
• Marketing Analytics & Reporting
• Excellent Communication Skills
• Creative Thinking & Problem-Solving

Educational Qualification

• Bachelor's Degree in Marketing, Business Administration, Mass Communication, Journalism, or related field.
• Certification in Digital Marketing preferred.
• Additional certifications in Google Ads, Meta Ads, SEO, or Analytics will be an advantage.

Experience Required

Position

Experience

Digital Marketing Executive 1 3 Years

Digital Marketing Manager 4 – 8 Years

Preference: Experience in Real Estate Marketing will be an added advantage.

Key Performance Indicators (KPIs)

• Number of Qualified Leads Generated
• Cost Per Lead (CPL)
• Website Traffic Growth
• Social Media Reach & Engagement
• Campaign ROI
• Lead-to-Site Visit Conversion Ratio
• Brand Visibility & Online Reach
• Content Delivery & Quality
• Lead Conversion Performance

Tools & Platforms

• Meta Business Suite
• Google Ads
• LinkedIn Campaign Manager
• Google Analytics (GA4)
• Google Search Console
• WordPress
• Mailchimp
• Canva
• CRM Platforms
• Microsoft Excel & Reporting Tools

Compensation & Benefits

• Career Growth Opportunities
• Learning & Development Programs
• Dynamic & Collaborative Work Environment