Lead Generation Specialist

Job Summary

We are looking for a proactive and result-oriented Lead Generation Executive Software Sales to generate qualified leads and drive business growth for our software solutions.

The ideal candidate should have strong communication and sales skills and be comfortable with cold calling, lead generation, client meetings, product demonstrations, requirement gathering and follow-ups.

Key Responsibilities

• Generate new business leads through cold calling, email campaigns, LinkedIn, online research, references, and other channels.
• Identify and target potential clients who can benefit from the company's software solutions.
• Connect with decision-makers and understand their business requirements.
• Qualify leads based on business needs, budget, timeline, and potential.
• Schedule and conduct client meetings both online and offline.
• Give software/product demonstrations to prospective clients.
• Explain software features, benefits, pricing, and value proposition according to the client's requirements.
• Understand client pain points and recommend suitable software solutions.
• Prepare and share quotations, proposals, and other sales-related information.
• Maintain regular follow-ups with prospects and move leads through the sales pipeline.
• Coordinate with the technical/product team whenever required to address client queries.
• Maintain accurate records of leads, meetings, follow-ups, and sales activities in CRM/Excel.
• Build and maintain strong relationships with prospective and existing clients.
• Achieve assigned lead generation, meeting, and sales targets.
• Stay updated about the company's products, competitors, and market trends.

Required Skills

• 1 - 4 years of experience in Lead Generation, Business Development, Inside Sales, or Software Sales.
• Experience in selling software, SaaS, IT services, ERP, CRM, or other technology solutions will be preferred.
• Strong verbal and written communication skills.
• Good presentation and product demonstration skills.
• Comfortable conducting client meetings and business discussions.
• Strong cold calling and lead-generation skills.
• Good negotiation, convincing, and objection-handling abilities.
• Ability to understand client requirements and propose appropriate solutions.
• Strong follow-up and relationship-management skills.
• Working knowledge of CRM tools, MS Excel, email, LinkedIn, and other sales tools.
• Target-oriented, confident, self-motivated, and willing to take ownership of the sales process.