Lead Generation Specialist

Company Description WCA GLOBAL™ supports small and medium-sized enterprises in implementing and achieving certification in ISO quality systems and ethical business practices. The organization focuses on guiding compliance and accredited quality management so businesses can deliver reliable, trusted products and services. Through its international network, WCA GLOBAL™ promotes fair trade principles and strengthens consumer rights. Team members collaborate with diverse clients across regions, contributing to higher standards of quality and integrity in global commerce.

Role Description The Lead Generation Specialist is a part-time remote role responsible for identifying and qualifying new business opportunities within WCA GLOBAL™’s target markets. Day-to-day tasks include researching potential clients, building targeted prospect lists, and initiating contact through email, phone, and digital channels. The specialist will nurture leads by providing clear information about WCA GLOBAL™’s services, scheduling discovery calls or meetings for the sales team, and maintaining accurate records in CRM or lead tracking tools. The role involves collaborating with sales and marketing colleagues to refine outreach strategies, improve lead quality, and support ongoing campaigns that expand the organization’s international client base.

Qualifications

• Demonstrated ability to generate and manage new leads, with experience in lead generation processes and tools.
• Strong communication and interpersonal skills, including clear written and verbal communication with diverse stakeholders.
• Background in sales or business development, with the ability to qualify opportunities and support the sales pipeline.
• Proficient research skills to identify target companies, decision-makers, and relevant market information.
• Comfort working independently in a remote, part-time setting, with good time management and organizational skills.
• Experience using CRM systems, spreadsheets, or other lead tracking tools to maintain accurate records.
• Interest or experience in ISO standards, compliance, ethical business practices, or quality management is an advantage.
• Relevant education or training in business, marketing, or a related field is beneficial but not required.