Lead Generation Specialist

About the role

We are looking for a driven Business Development / Lead Generation Associate to identify, engage, and qualify prospective clients in the United States. The primary goal is to generate a consistent pipeline of qualified leads for GVS's BPO services, with a focus on mid-sized companies that can benefit from offshore staffing.

Key responsibilities

• Execute multi-channel outbound campaigns (email sequences, LinkedIn outreach, and other targeted methods) to generate qualified BPO leads
• Research and build targeted lists of U.S.-based mid-sized companies (typically 50+ employees) that are good candidates for offshore outsourcing
• Prioritize industries where GVS has strong expertise: Real Estate / Property Management, Travel & Leisure, Healthcare, and other BPOs seeking white-label or overflow support
• Qualify leads using structured criteria (need, timeline, budget/authority, and fit) and hand off warm, sales-ready opportunities to the business development team
• Maintain accurate and up-to-date records of all prospecting activity in the CRM
• Continuously evaluate and test lead generation channels (email, LinkedIn, content, partnerships, communities, etc.)
• Analyze performance data to identify what works best and recommend new channels or approaches to improve volume and quality of leads
• Track key metrics (response rates, meeting rates, conversion rates) and report insights regularly
• Manage and optimize GVS's professional social media presence (especially LinkedIn) to support lead generation and brand visibility
• Work closely with leadership to refine ideal customer profiles, messaging, and outreach strategies

About you

• Strong written and verbal English communication skills
• Experience in lead generation, outbound sales development, or business development (BPO, staffing, SaaS, or professional services experience is a plus)
• Comfortable with tools such as LinkedIn Sales Navigator, email outreach platforms, CRM systems, and basic analytics
• Self-motivated, organized, and able to work independently while staying accountable to targets
• Curious and proactive about testing new approaches
• Understanding of (or willingness to quickly learn) the BPO/outsourcing value proposition