Lead Generation Specialist

We are looking for someone responsible for turning ad spend and outreach into qualified leads, across paid and organic channels.

Responsibilities

• Build and manage lead generation campaigns across Meta, Google, or outreach channels
• Set up and refine lead qualification criteria with each client
• Track cost per lead and lead quality, and report on both accurately
• Test new channels, offers, or funnels when current ones plateau
• Work with the ads and automation team on lead follow-up

Requirements

• A track record of generating leads that converted, not only form fills
• Comfortable working with CRMs and lead tracking systems
• Willing to tell a client directly when a campaign isn’t working
• Experience across more than one lead generation channel