Lead Generation Specialist

About the role

Your main job is simple: find the right companies, reach the right person, and book a demo meeting for our sales team.

You will not close deals in this role. You will open doors. You will use LinkedIn, email, phone calls and WhatsApp to start conversations with people who have never heard of us.

Key responsibilities

1. Research and list building

• Find companies that fit our target profile (industry, city, team size of roughly 50 to 1,000 employees).
• Find the right contacts in each company: Owner, CEO, HR Head, CFO, Finance Manager.
• Collect correct email IDs and phone numbers, and keep the lead list clean.

2. LinkedIn outreach

• Send personal connection requests and follow-up messages every day.
• Like and comment on posts of target prospects so they recognise our name.
• Share Superworks posts and support the founder's LinkedIn content when asked.

3. Email outreach

• Run cold email sequences (first email plus 3 to 4 follow-ups) using our templates.
• Personalise the first line of each email for the person and company.
• Track opens and replies, and test new subject lines to improve results.

4. Calling and WhatsApp

• Make cold calls and follow-up calls to warm leads.
• Send WhatsApp follow-ups after calls, with brochures or demo links.
• Explain Superworks in 30 seconds and ask simple questions to see if there is a real need.

5. Booking demos and handover

• Book demo meetings on the sales team's calendar.
• Send a short handover note: who the person is, company size, current HR tool, main pain.
• Send reminders so the prospect shows up for the demo.

6. CRM and reporting

• Log every call, email and LinkedIn conversation in the CRM the same day.
• Share a daily activity report and a weekly results report.
• Tell the team which messages work and which do not.

Tools & Technologies

You don’t need prior experience with all of these tools—we’ll train you on everything you need to succeed in the role.

• LinkedIn Outreach: LinkedIn
• Finding Contacts & Prospecting: Apollo, Lusha, or similar prospecting tools
• Email Outreach: Our email outreach platform and Gmail
• Lead Tracking & CRM: HubSpot CRM
• Calls & Follow-ups: Phone and WhatsApp Business
• Research & Drafting: ChatGPT, Claude, Google Sheets

Job Type: Full-time

Pay: ₹7,000.00 - ₹20,000.00 per month

Work Location: In person