Lead Generation Specialist

Responsibilities and Duties :

• Reach out to prospects via telephone and email to qualify leads using a specified scoring system. The expected activity level for this position is 108 calls per day.

• Navigate through a conversation flow to uncover business needs, understand pains, and position Franchise Alpha as a compelling solution.

• Generate marketing qualified leads that are processed as new opportunities and sent to the sales team in the CRM system.

• Maintain and update an accurate log of activity in the CRM system.

• Convey summarised key findings from phone conversations to the rest of the Marketing team to help refine marketing communications.

• Perform other duties as assigned

Qualifications and Skills :

• Exceptional communication skills- both written and verbal- and the ability to build a genuine rapport with prospects over the phone promptly

• Ability to learn quickly and manage multiple priorities and/or project

• Driven and resourceful in finding new approaches to ensure his/her message is resonating with potential customers

• Ability to problem-solve and identify process efficiencies and improvements

• Familiarity or ability to quickly learn marketing systems and tools