Lead Generation Virtual Assistant

Job Summary:
We're happy to be adding an experienced LinkedIn Outreach & Strategy Specialist to drive our B2B lead generation efforts within the property investment and advisory space. This part-time role goes beyond running a script — you'll build targeted prospect lists, craft and personalize outreach messaging, hold genuine conversations with engaged prospects, and help shape the strategy behind what we send and to whom. You'll own the full journey from first connection to a captured, consented contact ready for our sales pipeline.

Key Responsibilities:

• Build and manage Sales Navigator lead lists, including saved searches and targeting filters aligned with our ideal client profile
• Send LinkedIn connection requests and initial outreach messages using approved templates
• Personalize messaging where a templated approach won't land, blending scripted and bespoke outreach
• Hold natural, non-scripted conversations with prospects once they engage
• Confirm prospect interest and consent, then capture verified contact details using tools like Apollo
• Log all activity in our tracker, including connection status, conversation stage, outcomes, and consent captured
• Maintain list hygiene by withdrawing stale pending requests and refreshing saved searches
• Contribute ideas on messaging, targeting, and sequencing based on real performance data
• Proactively flag what's working and what isn't, and suggest improvements to our lead generation system

Mandatory Skills:

• Proven, demonstrable experience in B2B LinkedIn outreach and lead generation, with real examples of lists and campaigns run
• Excellent written English with strong copywriting instincts — messaging must read as natural, not AI-generated
• Skilled in building and managing Sales Navigator lead lists and targeting criteria
• Strong personalization skills, comfortable blending templated and bespoke messaging
• Experience with contact enrichment tools such as Apollo or similar
• Proficient in Google Sheets or Excel for pipeline and activity tracking
• Reliable, detail-oriented, and able to work independently
• Strong communication skills, with the confidence to bring strategic input rather than just executing tasks

Preferred Skills:

• Experience with ActiveCampaign or similar CRM/email marketing platforms
• Background working with an Australian business services or property/real estate company
• Experience in property, real estate, or investment-related lead generation
• Ability to manage and continuously refine multiple outreach campaigns simultaneously

Why Join Us:
This is a chance to take real ownership of a lead generation function, not just execute someone else's playbook — your strategic input will directly shape how outreach is run. The role offers flexibility, room to grow, and a path toward expanded responsibility as the partnership develops.