Lead Generator

Lead Generator

Introduction to NFU Mutual Cirencester and Gloucester

NFU Mutual is one of the UK's leading insurers, built on over 110 years of trusted advice, exceptional service and long-term customer relationships.

The Cirencester & Gloucester Agency is a growing and ambitious business, providing specialist insurance and financial planning solutions to farms, businesses and private clients across Gloucestershire and the surrounding areas. Combining local expertise with the strength of a nationally recognised insurer, we are committed to delivering outstanding customer service, tailored advice and sustainable growth.

Please note the position is available in both our Cirencester & Gloucester Offices

About the Role

Due to continued growth, we are looking for a confident and enthusiastic Lead Generator to support the expansion of our commercial portfolio.

This is a proactive business development role responsible for identifying and engaging prospective commercial customers and arranging fact-finding appointments on behalf of our Commercial Account Executives. You will play a key role in introducing businesses to NFU Mutual and creating quality opportunities for our sales team.

This position would suit someone who enjoys speaking with people, building relationships and contributing directly to business growth.

Key Responsibilities

As a Lead Generator, you will:

• Proactively work through prospecting lists, making a high volume of outbound calls to introduce NFU Mutual and identify insurance opportunities.
• Generate and qualify leads for the Agency's Commercial Account Executives.
• Arrange fact-find appointments with business owners and key decision-makers.
• Build rapport and develop strong relationships with prospective customers.
• Research local businesses and target sectors to identify new opportunities.
• Maintain accurate records of calls, leads and appointments using Agency systems.
• Support wider business development activity, including marketing campaigns, inbound enquiries and appointment generation.
• Work closely with colleagues to maximise conversion opportunities and customer outcomes.
• Act as an ambassador for NFU Mutual, promoting our values and reputation in every customer interaction.
• Ensure all activity is conducted in line with FCA regulations, NFU Mutual procedures and Agency standards.

About You

We are looking for someone who is confident, self-motivated and enjoys engaging with people.

Ideally, you will have:

• Resilience, positivity and a proactive approach to generating opportunities.
• Excellent communication and conversational skills.
• Confidence speaking with business owners and senior decision makers.
• You are motivated by achieving targets and creating valuable opportunities for the wider team.

Why Join Us?

• Competitive salary with performance-related bonus opportunities.
• Professional, supportive and friendly team environment.
• Comprehensive training and ongoing development.
• Clear opportunities for career progression within the Agency.
• 25 days annual leave plus bank holidays.
• Pension scheme.
• Life assurance cover.
• Employee wellbeing support.
• No evening or weekend working.
• Hybrid working available.

Closing Date: 6 November 2026

Please note that you will be employed by an Agent of NFU Mutual and not by NFU Mutual directly.

Pay: £28,000.00-£35,000.00 per year

Benefits:

• Company events
• Company pension
• Free parking
• Life insurance
• On-site parking
• Work from home

Application question(s):

• Are you happy to make 50-100 outbound prospecting calls per day, and being measured on appointments and opportunities generated. If so, why?

Work Location: Hybrid remote in Gloucester GL2 8EY