Lead Hightouch Migration Developer

Lead Hightouch Migration Developer

Location

USA (remote)

Role Summary

We are seeking a hands-on Lead Hightouch Migration Developer to drive the migration from Salesforce Marketing Cloud (SFMC) to Hightouch CDP. This individual will work directly with business, marketing, analytics, and engineering stakeholders to design customer data models, build audience activation pipelines, migrate segmentation logic, and enable customer personalization through a modern warehouse-first architecture.

This is a highly collaborative onsite role requiring strong technical depth, business engagement skills, and ownership of migration execution.

Key Responsibilities

• Lead SFMC to Hightouch migration activities and serve as the primary onsite technical resource.
• Translate existing SFMC journeys, segments, and automation processes into Hightouch-based activation workflows.
• Design and implement customer data models, identity resolution rules, and Customer 360 profiles.
• Build and optimize SQL-based transformations, audience creation logic, and activation datasets.
• Work closely with Databricks/Snowflake teams to establish scalable data pipelines.
• Configure and manage Hightouch syncs to Salesforce, marketing platforms, CRM systems, and digital channels.
• Partner with business stakeholders to understand marketing use cases and campaign requirements.
• Troubleshoot data quality, activation, segmentation, and integration issues.
• Ensure compliance with HIPAA, consent management, privacy, and data governance requirements.
• Support testing, cutover, and post-migration stabilization activities.

Required Skills

• 5+ years of experience in Customer Data Platforms, Marketing Technology, or Data Engineering.
• Strong SQL expertise with complex transformations and customer segmentation.
• Hands-on experience with Databricks, Snowflake, BigQuery, or Redshift.
• Experience with Hightouch, Reverse ETL, or warehouse-first activation platforms.
• Deep understanding of SFMC including:
• Data Extensions
• Contact Builder
• Journey Builder
• Automation Studio
• Audience Segmentation
• Experience with API integrations, webhooks, and data synchronization.
• Customer identity resolution and customer data modeling expertise.
• Marketing analytics and campaign performance measurement experience.
• Knowledge of HIPAA, GDPR, PII handling, and data governance controls.

Preferred Skills

• Hightouch Customer Studio
• Salesforce Data Cloud
• AI-driven marketing and personalization
• Lifecycle marketing and journey orchestration
• Healthcare industry experience
• Agile/Scrum delivery experience

Success Profile

• Strong client-facing communication skills.
• Able to independently drive workshops and requirement discussions.
• Takes ownership of outcomes and resolves issues quickly.
• Balances technical depth with business understanding.
• Comfortable working across marketing, analytics, and engineering teams.