Lead - Marketing and Communication

Purpose/Objective

The Lead – Marketing & Communication serves as the central custodian of all communication, branding, and narrative-building for the Adani Hospitality Division (AHD).
This role ensures that every internal and external message related to Adani’s hospitality business is consistent, accurate, compliant with Adani Group communication policies, and reflective of AHD’s strategic vision.

Key Responsibilities of Role

A.
Corporate Branding & Identity (AHD/RCC) • Define, develop, and maintain the corporate brand identity of Adani Hospitality Division.

• Ensure consistent application of Adani Group brand & communication guidelines across all AHD outputs — documents, presentations, briefs, events, digital content, external communication, and internal messaging.
• Develop branded templates, messaging architecture, and communication standards for AHD teams.
  B.
  Internal Communication (AHD & Group Entities) • Drive all internal communication related to hospitality — updates, strategy notes, asset briefs, leadership messages, project milestones, and internal announcements.
• Ensure communication across AHD, AOC teams (Realty, CSD, NMDPL), airports, and operators is aligned and consistent.
• Support leadership communication for reviews, board decks, presentations, and internal reports.
  C.
  External Communication (Corporate-Level) • Develop and manage & seek Group Communication Team’s approval for external communication such as: o Press notes (where relevant and approved) o Investor/partner communication o Stakeholder briefing documents o corporate hospitality updates • Coordinate with Adani Group Corporate Communications to ensure all external messaging meets Group standards.
  D.
  Media Monitoring & Intelligence • Track news, reports, and sector updates in o Hospitality o Tourism o Aviation-linked hospitality o Operator/brand landscape o Mixed-use and hotel investment environment • Prepare periodic intelligence notes and updates for leadership.
• Flag reputational risks or narratives requiring proactive communication.
  E.
  Portfolio Level Communication Support • Support AHD teams with clear, consistent communication for: o Brand evaluation exercises o Operator negotiations o Asset takeover notes o PIP communication o Cross-functional stakeholder updates • Provide messaging frameworks for complex or sensitive communications (asset transitions, brand changes, project delays, compliance issues, etc.
  ).
  F.
  Content & Document Creation • Draft, edit, and refine o Strategy documents o Chairman/Promoter review decks o Hospitality division presentations o Asset performance communication o Departmental updates • Ensure all content is professional, coherent, compliant, and brand aligned.
  G.
  Coordination with Brand & Unit Marketing Teams • Liaise with operator brand teams only for ensuring correct representation of Adani Hospitality in: o Joint press releases o public statements o Co-branded materials o Launch announcements • Provide oversight to ensure Adani’s brand, commitments, and positioning are accurately reflected (without driving hotel-level marketing strategy).

Technical Competencies

Ability to interpret market research, consumer insights, and competitor analysis.
,Expertise in digital marketing (SEO, SEM, social media, content strategy, performance marketing).
,Familiarity with marketing automation tools, CMS platforms, and creative production workflows.
,Proficiency in analytics tools (Google Analytics, social insights dashboards, CRM analytics).
,Strong understanding of brand management principles and communication frameworks.

Qualifications and Experience

Qualifications Essential Bachelor’s or Master’s degree in Marketing, Mass Communication, Brand Management, Business Administration, or similar fields.
Desirable/Preferable • Preferred certifications: Digital Marketing (Google, Meta), Branding, or Content Strategy.

• Additional advantage: Hospitality marketing certification or experience with luxury/service-sector brands.
  Work Experience (Cumulative) Total Years (Band) 7–12 years of experience in marketing, branding, or communication roles, preferably in hospitality, real estate, luxury brands, travel, or service industries.
  Years (Relevant) At least 12 Years of relevant experience Types of Organization Real Estate (Hospitality segment) / International Hotel Brands Types of Sector Hospitality