Lead Nurturing Agent

Jumeirah International Nurseries

Location: Dubai

Department: Marketing

About the Role

We are seeking a dynamic and customer-centric Lead Nurturing Agent to join our growing team at Jumeirah International Nurseries (JINS) . This role is pivotal in driving enrolment conversions by delivering a seamless, warm, and professional admissions experience from initial enquiry through to student admission. If you are passionate about early years education, have a flair for communication, and thrive in a fast-paced, target-driven environment—this role is for you!

Key Responsibilities

1. Lead Management – From Enquiry to Admission

• Initial Enquiry Follow-Up:
• Send a personalised enquiry response within 24 hours and update CRM status to ‘Open’.
• Phone Communication:
• Call parents to understand their needs, introduce JINS, and book a nursery tour using CRM tools. Log all call notes.
• Tour Coordination:
• Schedule, confirm, and mark tours as completed in CRM. Initiate post-tour communications, including “Hooray!” and feedback request emails.
• Post-Tour Engagement:
• Follow up within 24 hours of the tour and initiate structured follow-up emails at 3 days, 1 week, and 1 month intervals if needed.
• Tour Adjustments:
• Manage cases of No-Shows, Cancellations, and Reschedules. Set reminders and maintain accurate CRM updates.

2. Walk-in, Event & Community Lead Handling

• Walk-in Enquiries:
• Add leads to CRM, check for duplicates, send welcome email immediately, and assign accordingly.
• Walk-in with Completed Tour:
• Log detailed feedback, tour notes, and next steps in CRM for follow-up and nurturing.
• Event & Community Leads:
• Post-event lead handling including CRM input, thank-you emails, follow-up calls within 3 days, and setting campaign reminders.

3. Application Support & Admissions

• Application Follow-up:
• Contact applicants, assist with completion of online applications, and convert them to admissions.
• Enrolment Processing:
• Update CRM to ‘Admitted’ upon payment and enrolment confirmation.

4. Data Management & CRM Reporting

• Lead Status Accuracy:
• Maintain correct lead stages in CRM (e.g., Interested – Ready to Enrol, Closed – No Response).
• Lead Cleanup:
• Tag and archive outdated leads using predefined status labels (e.g., Cancelled – Fees Too High).
• Missed Leads & Failed Emails:
• Reconnect through calls or WhatsApp and ensure all interactions are recorded in CRM.

5. Communication Channels

• WhatsApp (Trengo):
• Use quick replies and templates, respond within 24 hours, and log all chats in CRM.
• Telephone Calls:
• Record all conversations with notes and next actions. Encourage tour bookings and relationship building.

6. Re-enrolments & Campaigns

• Annual Re-Enrolment:
• Follow up with existing parents, document interactions, and assist in securing re-enrolments.
• Competitor Research:
• Conduct termly outreach to gather key data on competitors (NOR, Fees, USPs) to support strategic insights.

Ideal Candidate Profile

• Excellent verbal and written communication skills
• Strong organisational skills and attention to detail
• Experience in customer service, sales, or admissions (preferably in education)
• Familiarity with CRM systems and data entry best practices
• Warm, empathetic personality with a solutions-focused mindset
• Target-driven and proactive in follow-ups

Why Join JINS?

• Be a part of a leading British nursery group with a strong legacy
• Professional development and training opportunities
• Collaborative work environment focused on excellence in early childhood education