Lead - PR & Communications

Job Purpose:

The Lead - PR & Communications will be responsible for shaping and strengthening Embassy REIT’s external reputation and corporate narrative across media, investors, tenants, partners and other key stakeholder groups.

This is a senior communications role with a strong focus on strategic public relations, corporate communications, media engagement, thought leadership and reputation management. The role will work closely with the management team and cross-functional stakeholders to proactively position Embassy REIT, build strong relationships with influential media, and ensure consistent and credible communication across key business milestones and issues.

Key Responsibilities:

PR & Media Strategy

• Develop and lead Embassy REIT’s PR and external communications strategy.
• Build and maintain strong relationships with leading business, financial, real estate and mainstream media
• Lead media outreach, press releases, briefings, interviews and spokesperson engagements.
• Manage communications for key announcements including quarterly earnings, business milestones, partnerships and major corporate initiatives.
• Identify proactive media and thought-leadership opportunities for Embassy REIT and its leadership.

Crisis & Reputation Management

• Lead communication planning for sensitive issues and potential reputational risks.
• Develop crisis communication frameworks, key messages, Q&As and response materials in coordination with leadership.
• Support senior spokespersons with briefing notes, talking points and media preparation.

Content, Thought Leadership & Brand Partnerships

• Develop high-quality corporate communications content including press releases, articles, opinion pieces, speeches, newsletters, presentations and executive communications.
• Build thought-leadership platforms around commercial real estate, capital markets, workplaces, sustainability and broader industry themes.
• Support communications for key corporate events, partnerships, tenant initiatives and other high-impact brand programs, ensuring consistent messaging across stakeholders.
• Manage sponsorships and branded partnerships for key industry events and marketing initiatives, including associated content and visibility opportunities.
• Work with the social media team to extend corporate narratives, partnerships and thought leadership into effective digital storytelling

Stakeholder & Agency Management

• Manage PR agency partners, including strategy, campaign planning, media engagement and performance.
• Collaborate closely with Investor Relations, Leasing, Asset Management, Projects, ESG, and other teams to identify communication opportunities and ensure message alignment.
• Track PR effectiveness through media quality, share of voice, sentiment and other relevant KPIs.

Qualifications and Work Experience:

• Bachelor’s or Master’s degree in Communications, PR, Marketing, Journalism or a related field.
• 12 to 15 years of experience in public relations, corporate communications, reputation management.
• Strong media network across business and financial media in India.
• Experience with listed companies, financial services, real estate or other corporate sectors preferred.
• Proven experience managing senior spokespersons, agencies and cross functional stakeholder environments.

Knowledge, Skills and Competencies:

• Strategic communication and reputation management
• Strong media relations and stakeholder management
• Crisis and issues communication
• Excellent writing and storytelling
• Executive communication and spokesperson support
• Brand partnership and sponsorship management
• Strong judgment, planning and execution