Lead Product Manager

About the Company

Founded in 2019 , we are a Jakarta-based fintech startup on a mission to digitize financial services for Indonesia’s micro, small, and medium enterprises (MSMEs) . We’re building tools and products that enable millions of small businesses to thrive in a digital-first economy.

With a strong product-market fit in Indonesia, we are now gearing up to launch in new Southeast Asian markets , starting with the Philippines — and we’re looking for someone exceptional to help us lead the charge.

About the role :-

We’re looking for a Lead Growth Product Manager to own and accelerate merchant growth across activation, retention, and engagement .

You’ll work at the intersection of product, data, user experience, and business , identifying the biggest opportunities to improve the merchant journey and turning those insights into experiments, product improvements, and measurable business outcomes.

This is a high-ownership role for someone who loves asking “Why are users behaving this way?” , finding the underlying insight, and then building, testing, and scaling solutions that move the numbers.

Key Responsibilities

• Own Growth Strategy: Define and execute the product strategy for merchant retention, activation, and engagement across all BukuWarung products
• Build Experimentation Culture: Establish A/B testing frameworks, define experiment roadmaps, and drive a culture of data-driven decision making
• Drive User Experience Improvements: Identify friction points in merchant journeys and prioritize UX improvements with measurable impact
• Define Success Metrics: Establish and own growth KPIs including retention rate, activation rate, and user engagement metrics
• Cross-Functional Leadership: Partner with Data, Marketing, and Business teams to align growth initiatives with company goals
• User Research: Understand merchant needs, pain points, and behaviors to inform product decisions

Qualifications

• 6+ years of product management experience, with at least 2 years focused on growth, retention, or user engagement
• Experience in fintech, payments, or financial services is strongly preferred
• Experience with consumer or SMB products (B2C or B2B2C) in SEA markets
• Proven track record of running A/B tests and experiments with measurable business impact
• Strong analytical skills — comfortable with cohort analysis, funnel metrics, and data-driven prioritization
• Experience with experimentation platforms (e.g., Amplitude, Mixpanel, internal tools)
• Ability to work autonomously — define own roadmap, set priorities, and drive execution with minimal direction
• Excellent communication skills — can influence stakeholders and present to leadership
• Strong user research skills — comfortable conducting interviews, usability tests, and synthesizing findings into actionable insights
• Experience in agile methodologies