Lead Projects - Distribution Strategy

Role Overview:
Lead the strategy, execution, and adoption of digital acquisition initiatives to drive business growth, enhance customer experience, and enable operational excellence across channels.

Key Responsibilities:

1. Digital Acquisition Strategy Execution

• Define and drive the digital acquisition roadmap in alignment with business goals and channel priorities.
• Partner with channel leaders to identify opportunities, translate requirements into scalable solutions, and ensure successful implementation.

2. Digital Product Launch Platform Management

• Lead end-to-end delivery of digital product launches, ensuring adherence to timelines, quality standards, and business objectives.
• Establish strong vendor partnerships to incorporate external insights and continuously enhance platform capabilities.

3. Adoption Change Management

• Drive enterprise-wide adoption of digital initiatives across internal teams and external partners.
• Leverage technology to simplify processes, improve efficiency, and deliver superior stakeholder value.
• Monitor adoption metrics and proactively address gaps in usage, including digital sales enablement tools (e.g., handheld devices).

4. Worksite Lead Management Strategy

• Develop and implement worksite management frameworks to streamline lead generation and tracking.
• Collaborate with vendors and internal stakeholders to ensure seamless lead capture, integration, and flow across systems.

5. Project Program Leadership

• Identify and prioritize automation, cross-sell, and up-sell opportunities through data-driven insights.
• Lead cross-functional teams to deliver strategic initiatives on time and within scope.
• Ensure continuous alignment with vendors to incorporate best practices and evolving market trends.

6. Partner Integration Ecosystem Development

• Build and manage strategic relationships with channel partners, including digital aggregators.
• Oversee system integrations to ensure seamless connectivity, improved process efficiency, and enhanced user experience.
• Drive innovation in digital processes to improve speed, accessibility, and scalability of solutions.

Key Outcomes:

• Accelerated digital acquisition and revenue growth
• Increased adoption and utilization of digital tools and platforms
• Improved customer and partner experience
• Scalable and efficient digital ecosystems

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