Lead - Sales - Advertisement

Purpose/Objective

Lead Advertisement Sales is responsible for driving advertisement sales through proactive client engagement, effective sales strategies, and seamless execution.
This role involves managing client accounts, analyzing sales performance, and contributing to the development of innovative sales initiatives.

Key Responsibilities of Role

Sales Strategy Execution - Support the development and execution of sales strategies to achieve revenue goals and enhance market presence.

• Manage a sales pipeline, ensuring timely follow-ups and conversion of potential leads into successful advertising campaigns.
  Client Acquisition and Account Management - Identify and acquire new clients through research, targeted outreach, and networking initiatives.
• Build and nurture long-term relationships with clients to secure repeat business and enhance loyalty.
• Collaborate with clients to understand their advertising needs and propose tailored solutions that align with their objectives.
  Revenue Growth and Opportunity Maximization - Achieve individual and team sales targets through effective negotiation, upselling, and cross-selling of advertising services.
• Develop and present customized proposals that maximize client ROI and advertising impact.
  Strategic Collaboration and Partnerships - Work with internal teams to leverage cross-departmental expertise and deliver comprehensive advertising solutions.
• Explore opportunities to form partnerships with agencies and brands, contributing to wider advertising campaigns and initiatives.
  Data-Driven Sales Performance - Track and report on individual and team sales performance, providing insights for process improvements and strategy refinements.
• Analyze market trends and competitor activities to identify new opportunities and inform decision-making.
  Team Contribution and Leadership Support - Collaborate with senior leadership to contribute to sales strategies for large-scale advertising projects.
• Mentor junior team members, sharing best practices and providing guidance to enhance overall team productivity.
  Key Stakeholders - Internal: Head - Non Aero (Regional/Large) Marketing Department Finance Department Commercial Department Human Resources Key Stakeholders - External: Clients Advertising Agencies Vendors and Concessionaires

Technical Competencies

Vendor Management and Negotiation,Trend Analysis and Forecasting,Digital and Social Media Marketing,Customer Relationship Management System (CRMS),Contract Management,Market Intelligence and Competitor Analysis,Marketing Strategy & Planning

Qualifications and Experience

Educational Background: Bachelor’s degree in Marketing, Business Administration, or related field, MBA/Masters (Preferred) Work Experience: 10-15 years of experience in sales, marketing, advertising or related fields