Lead User Acquisition (Games)

Our Studio is building engaging mobile game experiences that delight millions of players worldwide. We combine creativity, data-driven decision making, and rapid experimentation to create games with strong retention, scalable growth, and long-term player engagement.

We are looking for an experienced Lead User Acquisition & Growth to own and scale our player acquisition strategy across our mobile game portfolio.

Tasks

Responsibilities

• Own the end-to-end user acquisition strategy for casual and hybrid casual mobile games.
• Manage and optimize paid acquisition campaigns across platforms including Meta, Google Ads, TikTok, Unity Ads, AppLovin, and other performance channels.
• Develop scalable growth strategies to maximize ROAS, LTV, retention, and profitability.
• Analyze campaign performance, player cohorts, attribution data, and funnel metrics to identify optimization opportunities.
• Partner closely with Product, Game Design, Creative, and Analytics teams to improve game performance and monetization.
• Lead creative testing initiatives, including ad concepts, playable ads, video creatives, and A/B testing frameworks.
• Monitor market trends, competitor strategies, and emerging UA channels.
• Build forecasting models, budget allocation frameworks, and performance reporting systems.
• Recruit, mentor, and lead a high-performing UA and Growth team.

Requirements

Requirements:

• 5+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing within mobile gaming.
• Proven experience scaling mobile game user acquisition budgets successfully.
• Deep expertise in mobile attribution platforms such as AppsFlyer, Adjust, or Singular.
• Strong understanding of KPIs including CPI, CAC, ROAS, LTV, ARPU, retention, and payback periods.
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, Unity Ads, AppLovin, and DSP platforms.
• Strong analytical skills and experience working with BI tools and data visualization platforms.
• Experience collaborating with creative teams to produce high-performing ad creatives.
• Excellent leadership, communication, and stakeholder management skills.
• Ability to operate in fast-paced startup environments with high ownership.

Nice to Have

• Experience launching and scaling casual or hybrid casual mobile games globally.
• Experience with live operations, monetization optimization, and game economy analysis.
• Knowledge of AI-powered marketing automation and creative generation tools.
• Experience managing multi-million-dollar annual advertising budgets.