LEAD WEB DEVELOPER & SEO MANAGER

Lead Web Developer & SEO Manager

Location: Indonesia · Type: Full-time, permanent · Salary: Excellent, top of the Indonesian market for the right person

Beyond Abroad is a European international education group that sends students to study at partner universities across Asia, Europe and beyond. Our family of brands includes Beyond Abroad, Asia Exchange, Blueberry and SONOR. Every year, thousands of students find their study abroad semester through our websites, and we believe that the further you go, the more you grow.

We are now looking for a LEAD WEB DEVELOPER & SEO MANAGER to take ownership of our websites and turn them into the strongest student acquisition channel in our industry.

The role

You will lead the development, performance and search visibility of a portfolio of websites across our brands and languages. This is a hands-on role: you build, fix and ship yourself, and you set the technical and SEO direction for the whole group.

You will work across the full stack, from front-end design and conversion to back-end, hosting, integrations and tracking. You will own organic search end to end, from technical SEO and site architecture to content strategy and keyword ownership between our brands.

You will report directly to the Director of Operations and work closely with management in Europe, our IT and our content and sales colleagues. Our working language is English, and we expect excellent written and spoken communication.

Core tasks

• Lead the technical management of multiple websites and language versions across the group's brands
• Build, maintain and improve websites end to end: front end, back end, CMS, hosting, performance and security
• Own the SEO strategy for all sites: technical SEO, site architecture, internal linking, structured data and keyword ownership between brands
• Grow organic traffic and turn it into qualified student leads and applications
• Plan and optimize landing pages, forms and user journeys for conversion
• Set up and maintain reliable tracking and analytics (GA4, Google Tag Manager, Search Console) so we always have clean data
• Integrate websites with our CRM (Zoho) and other business systems
• Lead website projects such as rebuilds, migrations and site consolidations without losing rankings
• Guide content creators on SEO and technical requirements
• Set targets and KPIs, and report on results and insights to management
• Take a leading role in group-wide digital projects

We are looking for

We are only hiring at the very top of the talent pool. You are a builder who takes ownership, finds solutions instead of excuses, and gets things done.

Must-haves:

• hands-on experience building and running websites in production
• Strong front-end skills: HTML, CSS, JavaScript and at least one modern framework (e.g. React, Vue or Next.js)
• Solid back-end skills: PHP and/or Node.js, databases, APIs, hosting and server management
• Deep experience with WordPress or a comparable CMS, including custom themes and plugins
• Proven SEO results: you can show sites where you grew organic traffic, and explain how
• Expert knowledge of technical SEO, site migrations, multilingual sites (hreflang) and Core Web Vitals
• Confident with GA4, Google Tag Manager, Search Console and SEO tools such as Semrush or Ahrefs
• Experience managing several websites or brands at the same time
• Excellent English, written and spoken
• A can-do attitude: proactive, self-driven and comfortable with high responsibility
• Eligible to work in Indonesia

An advantage:

• Experience with Zoho CRM or other CRM and marketing automation integrations
• Experience leading developers, freelancers or agencies
• Background in international education, travel or another lead-driven business
• Knowledge of German, French or a Scandinavian language
• Experience using AI tools to speed up development and content work

What we offer you

• An excellent salary, well above the Indonesian market, for a candidate who truly stands out
• Real ownership: you lead the websites of an international group, not one ticket in a big machine
• Direct access to management and short decision paths, without unnecessary bureaucracy
• An international team of professionals across Asia and Europe
• A meaningful product: we change young people's lives through study abroad
• Room to grow with the company and see the direct impact of your work on the business
• A dynamic culture with a can-do attitude and a growth mindset

How to apply

Please include:

1. Your CV in English

2. Links to 2–3 websites you built or led, with a short note on your role and the results

3. One example of SEO growth you achieved, with numbers

4. A short answer to this question: Pick one of our websites. What are the first three things you would fix, and why?

Shortlisted candidates will be invited to interviews and a practical task. Applications are reviewed on a rolling basis, so we encourage you to apply early. Applications without the requested information will not be considered.

The story of Beyond Abroad

Our story started in 2007, when two Finnish exchange students fell in love with Asia during their semester in Shanghai and founded Asia Exchange. Since then, the group has sent more than 11,000 students from over 700 universities and 125 countries abroad.

Today, Beyond Abroad brings together Asia Exchange, Blueberry and SONOR, opening study destinations across Asia, Europe and beyond. We are part of Keystone Education Group, a leading European international education company with more than 800 employees, trusted by millions of prospective students every year to help them choose where and what to study.

Work Location: Remote