Leadership Role

About the Role

The Leadership role will lead revenue growth across Experience Centres by leveraging design as the primary conversion driver. This role goes beyond traditional sales leadershipit requires a design-first mindset, where customer journeys, storytelling, and space planning directly influence buying decisions and overall business performance.

Your Key Responsibilities:

Revenue Ownership & Sales Strategy

• Own and exceed annual sales targets and revenue KPIs
• Develop and execute growth strategies for Experience Centre sales
• Drive walk-in to conversion ratios through design-led selling
• Monitor sales funnel, pipeline, and closures across locations

Design-Led Sales Conversion

• Leverage design storytelling to enhance customer engagement and decision making
• Ensure all designs are Customer-centric, Budget-aligned & Functional and execution-ready
• Improve design-to-sales conversion rates and reduce drop-offs
• Build differentiated value propositions through design concepts

Team Leadership (Design + Sales)

• Track and optimize Conversion rates, Customer satisfaction (CSAT) & Sales performance metrics
• Lead, mentor, and manage large design teams (50100+ designers)
• Hire and onboard top design talent
• Drive continuous training and upskilling programs

Design Operations & Efficiency

• Oversee end-to-end design lifecycle from brief to final output
• Improve Design turnaround time (TAT), first-time-right designs & Reduction in rework

Customer Experience & Relationship Management

• Build strong, long-term customer relationships
• Ensure a premium and seamless customer experience across touchpoints
• Partner with customers to understand needs and deliver tailored solutions

Data-Driven Decision Making

• Track and optimize Conversion rates, Customer satisfaction (CSAT) & Sales performance metrics
• Analyze customer trends, behavior, and market insights
• Use data to refine sales strategies and design approaches

Performance & Metrics

• Track and improve:
• o Design-to-sales conversion rates
• o Customer satisfaction (CSAT)
• o Design approval timelines
• Use data and feedback to continuously refine processes

Customer Experience & Conversion

• Ensure designs are:
• Customer-centric
• Functional and feasible
• Aligned with budget expectations
• Partner with sales teams to improve conversion through design storytelling

Cross-Functional Collaboration

• Work closely with:
• Operations
• Sales
• Execution / Project teams
• Ensure seamless transition from design execution

Experience & Education

• Bachelors degree in Architecture / Interior Design / Civil Engineering
• Advanced certifications or MBA (preferred)
• 1218+ years of experience in design + Sales roles
• Proven track record in sales leadership roles or revenue ownership
• Experience in interiors, home design, retail, or experience-driven businesses Ability to balance creativity with execution and commercial outcomes

Key Skills and Attributes:

• Strong design sensibility + commercial acumen
• Proven ability to drive sales and lead large teams
• Expertise in customer experience and retail environments
• Excellent communication, negotiation, and presentation skills
• Data-driven and highly analytical mindset
• Ability to influence stakeholders including senior leadership