Lifecycle and Conversion Marketer

JOB RESPONSIBILITIES:

• Develop and manage lifecycle marketing campaigns across the customer journey, from lead generation and nurturing to conversion, retention, and re-engagement.
• Create and optimize email, SMS, messaging, and other customer communication campaigns based on customer behavior and lifecycle stage.
• Develop strategies to move leads through the sales funnel and increase qualified leads, conversions, and revenue.
• Analyze customer behavior, funnel performance, and campaign results to identify drop-off points and conversion opportunities.
• Work closely with the sales and marketing teams to improve lead nurturing, follow-ups, and customer conversion.
• Build and optimize automated workflows and customer journeys based on user actions, interests, and engagement.
• Develop and test landing pages, email campaigns, CTAs, offers, and other conversion-focused assets.
• Conduct A/B testing and experimentation to improve engagement, lead quality, conversion rates, and overall campaign performance.
• Monitor key metrics such as conversion rate, lead-to-customer rate, engagement rate, customer retention, repeat purchases, and revenue generated.
• Identify reasons for lost or inactive leads and develop re-engagement and recovery campaigns.
• Use customer and campaign data to create segmented and personalized marketing campaigns.
• Collaborate with content, design, sales, and performance marketing teams to ensure campaigns are aligned with business goals.
• Continuously research customer behavior, market trends, and best practices in lifecycle and conversion marketing.

JOB QUALIFICATIONS

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 1–3 years of experience in lifecycle marketing, CRM marketing, digital marketing, conversion optimization, growth marketing, or a related role.
• Experience creating and managing email marketing, lead nurturing, CRM, or automated marketing campaigns.
• Strong understanding of the customer journey and marketing funnel, from awareness to conversion and retention.
• Knowledge of conversion rate optimization (CRO), A/B testing, customer segmentation, and personalization.
• Experience working with marketing and analytics tools such as CRM platforms, email marketing platforms, Google Analytics, Meta, or similar tools.
• Ability to analyze campaign and customer data and turn insights into actionable marketing strategies.
• Strong understanding of marketing metrics such as conversion rate, CTR, CPL, CAC, retention rate, lead-to-customer rate, and ROI/ROAS.
• Strong copywriting and communication skills, particularly for emails, CTAs, landing pages, and customer-facing campaigns.
• Detail-oriented and comfortable managing multiple campaigns and projects simultaneously.
• Strong problem-solving and analytical skills.
• Able to work collaboratively with sales, marketing, design, and other teams.
• Proactive, results-oriented, and willing to test, learn, and continuously improve campaigns.
• Experience with marketing automation, CRM systems, or customer journey platforms is a plus.