Lifecycle Coordinator

Who you are

• Proven CRM/ESP Foundation: Demonstrable hands-on experience managing CRM/ESP platforms (ideally Ometria or comparable platforms) within a premium beauty, lifestyle, or fast-paced DTC environment. HTML/Jinja experience is an added bonus
• Immediate Operational Capability: Ability to hit the ground running, taking ownership of build, QA, and deployment processes with minimal ramp-up time
• Organised Multitasker: Highly organised with great time management skills, capable of juggling daily operational tasks alongside support for longer-term projects
• Data-Literate: Comfortable working with numbers, with a knowledge of Excel and/or Google Sheets to assist in tracking and interpreting campaign performance
• Exceptional Attention to Detail: A meticulous eye for detail, ensuring zero typos, correct link tracking, and seamless visual layout across all email deployments
• Collaborative Team Player: Approachable and enthusiastic, with the communication skills required to work cross-functionally and maintain strong internal relationships
• Adaptable Growth Mindset: A positive attitude toward change and flexibility in daily tasks, with the maturity to seek guidance when unsure or when complex issues arise
• AI Tech-Savvy: A strong appetite for digital tech and a genuine passion for the future of AI; hands-on experience or a strong curiosity toward using AI tools to boost productivity and creative execution

What the job involves

• Are you ready to rethink your routine? As our Lifecycle Coordinator (6-Month FTC), you will be the operational engine powering our retention strategy during a key transformative period.
• You are a high-performing, CRM-savvy marketer ready to jump in from Day 1 to protect critical business continuity, scale high-impact personalisation, and safeguard our strategic capacity
• You will be the go to contact for the day-to-day coordination, building, and execution of customer retention campaigns. Working closely with the digital and creative teams, you will support the delivery of key customer lifecycle initiatives that drive repeat purchases and build loyalty
• Take ownership of the day-to-day delivery of the email marketing calendar, managing the build, testing, quality assurance and scheduling of campaigns to ensure every communication is accurate, on brand and deployed on time
• Work closely with the wider Lifecycle team to support the execution of key strategic initiatives, including product launches, promotional campaigns, automated customer journeys and cross-channel activity across email, SMS and direct mail
• Coordinate campaign assets and requirements alongside the Lifecycle Coordinator, partnering with Creative, Copy and other internal teams to ensure all deliverables are briefed, tracked and completed against agreed timelines. You will use Asana and established processes to maintain clear visibility of progress and proactively flag any risks or delays
• Carry out thorough pre-send checks across all campaigns, reviewing links, content, customer segmentation, personalisation, tracking and rendering to ensure a consistently high standard of execution and customer experience
• Support regular channel reporting by pulling and organising performance data across key metrics, including open rates, click-through rates, conversion, engagement and unsubscribe rates. Help identify trends, highlight opportunities and provide clear insights that can inform future campaign activity
• Monitor campaign performance following deployment, escalating any issues quickly and supporting the team with recommendations for testing, optimisation and continuous improvement
• Conduct regular market, customer and competitor research across the beauty, retail and lifecycle marketing landscape. Bring fresh ideas, emerging trends and best-in-class examples into the team to support campaign planning and channel development
• Contribute to a structured testing approach across areas such as subject lines, send times, content formats, creative, audience segmentation and calls to action, ensuring learnings are documented and applied to future activity
• Actively explore and use AI tools to make day-to-day workflows more efficient and effective. This may include supporting draft copy development, subject-line generation, campaign ideation, research, reporting and process improvement, while maintaining appropriate brand and quality controls
• Maintain accurate campaign documentation, trackers and shared resources, ensuring key information is organised, up to date and accessible to the wider team
• Build strong working relationships across Marketing, Creative, Ecommerce and Trading, helping to ensure lifecycle activity is aligned with wider commercial priorities, brand moments and customer needs
• Bring a highly organised, detail-focused and proactive approach to the role, taking responsibility for delivery while continually looking for ways to improve processes, campaign quality and overall channel performance

Benefits

• Flexible Working (Truly): We trust our team know how and when they are able to work at their best. We operate core working hours as well as a hybrid working model (although we would love to see your face once or twice a week!)
• Health & Wellbeing: Access to private healthcare, GP consultations, physiotherapy, mental health treatment and an Employee Assistance Programme (to name a few) through our partnership with Vitality
• Employee Discount & Gifts: Company discount for yourself and your friends and family as well as a handful of thoughtful Trinny London surprises throughout the year
• New Starter Swag!: All new starters will receive their own bag full of Trinny London swag as well as their very own Starter Stack containing some of our best-selling makeup and skincare
• HQ Office Perks: Free snacks all day every day, post-work drinks, lunches, exercise classes. Our Jubilee Place hub really has everything you need
• Your Development: Everyone has their own training budget to access each and every year
• Family: Enhanced company pay for maternity, paternity, shared parental and adoption
• T-Party: Stack hard, play hard. We run company-wide challenges, celebrate our launches and company milestones together. We're also known to throw at least a couple of fabulous parties each year
• Time Off: Generous annual leave in addition to any bank holidays. We're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year
• Pension: You'll be enrolled onto our comprehensive relief at source pension scheme with Nest
• Cycle 2 Work: Save up to 39% on bikes and accessories while paying nothing upfront
• Rewards & Recognition: Be rewarded with additional holiday and other gifts for each year at Trinny London
• Referral Scheme: Successfully refer someone for a role at Trinny London and receive a cash bonus