Lifecycle, Creative & Conversion Manager

Full-Time | Remote
Australian Ecommerce Brand | Day Shift

READ THIS FIRST

This is not a social media manager role.

This is not a graphic designer role.

This is not an email-only role.

We are looking for someone who can understand a customer, develop the marketing idea, create the campaign, and then improve it based on results.

You will personally work across:

Paid Ad Creative + Email/SMS + Customer Retention + Website/Landing Page Design + Content

If you have only managed agencies or briefed other people to do this work, this role is probably not for you.

If you like actually making things, testing them, looking at the results and making them better, keep reading.

About THR1VE

THR1VE is an established Australian health and ready-meal ecommerce brand.

We are rebuilding our marketing operation around a small, high-performing in-house team supported heavily by AI and our own internal technology.

You will work directly with our Growth Lead and use modern AI tools to remove repetitive work so you can spend more time on creative thinking, customers, experimentation and improving performance.

We move quickly, test constantly and care much more about commercial results than marketing activity.

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What You Will Own

1. Advertising Creative

You will help turn marketing opportunities into actual advertisements.

This includes:

• Developing advertising concepts and angles
• Writing hooks
• Writing Meta/TikTok ad copy and captions
• Writing headlines and CTAs
• Creating static advertisements and carousels
• Creating straightforward short-form video edits
• Developing scripts and storyboards
• Creating variations of winning concepts
• Reviewing advertising performance and improving the next creative batch

You do not need to personally film everything.

We use Australian creators, UGC creators and a recurring Australian product-content shooter to provide raw footage and photography.

Your job is to turn those raw materials into effective marketing.

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2. Email, SMS & Customer Lifecycle

You will own our customer communication through Klaviyo.

This includes:

• Email campaigns
• SMS campaigns
• Welcome journeys
• Browse/cart/checkout abandonment
• First-to-second-order conversion
• Post-purchase communication
• Subscription onboarding
• Skip/pause/cancellation communication
• Winback
• Referral and review journeys
• Customer segmentation
• A/B testing
• Campaign QA
• Performance analysis

We want someone who thinks beyond open rates.

The objective is to increase repeat purchase, retention and customer lifetime value.

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3. Website & Landing Page Design

You are not expected to code webpages.

You will:

• Identify customer objections and conversion problems
• Develop landing-page concepts
• Write the copy
• Design the customer experience
• Create mobile-first webpage designs using AI/design tools
• Specify imagery, sections, CTAs and content hierarchy
• Review the completed page

We have built an internal AI/software development system that can turn approved designs and specifications into working webpages.

You own the marketing, design and customer experience.

Our technical system owns the code.

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4. Content

You will help own the THR1VE content system.

This includes:

• Monthly campaign themes
• Organic content concepts
• Captions
• Scripts
• Website banners
• Email creative
• Repurposing UGC and photography
• Briefing creators
• Briefing our monthly Australian product shoot

Another team member manages creator outreach, scheduling, partnerships and publishing.

You do not need to personally source and chase every influencer.

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5. Conversion & Customer Understanding

You will regularly look at:

• Website behaviour
• Customer cohorts
• Email performance
• Advertising creative performance
• Repeat purchase behaviour
• Customer feedback
• Reviews
• Support themes

Then ask:

What should we change?

We want someone who can connect creative work to commercial results.

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AI IS A MAJOR PART OF THIS ROLE

We actively encourage AI use.

You may use Claude, ChatGPT and other AI tools to:

• Research
• Analyse
• Draft
• Generate variations
• Develop concepts
• Design webpages
• Analyse customer feedback
• Improve workflows

We have also built our own internal AI orchestration system.

We are not looking for someone who avoids AI because they believe everything must be done manually.

But we are also not looking for someone who simply copies AI output and publishes it.

AI should make you faster.

You remain responsible for judgment and quality.

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What We Are Looking For

Ideally you have at least 3 years of relevant ecommerce or digital marketing experience.

Strong candidates will have experience across several of:

• Ecommerce/DTC marketing
• Klaviyo
• Email marketing
• Customer lifecycle/retention
• Paid social creative
• Advertising copywriting
• Canva, Figma or Adobe
• CapCut or short-form video editing
• Landing-page design
• Shopify
• GA4
• CRO
• Customer segmentation
• AI-assisted marketing workflows

You do not need to be world-class at every item.

We care much more about whether you can think, create, learn quickly and take ownership.

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You Will Probably Be Good At This Role If

You look at an advertisement and immediately think about how you would improve it.

You enjoy writing.

You have good visual judgment.

You like understanding why customers buy.

You are comfortable looking at data.

You can take an idea from rough concept to finished campaign.

You use AI constantly but don't blindly trust it.

You are organised enough to manage multiple campaigns without things falling through the cracks.

You care about whether your work actually produces revenue.

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This Role Is Probably NOT For You If

Your experience is primarily:

• Scheduling social posts
• Community management
• Pure graphic design
• Pure media buying
• Pure email production without strategy
• Coordinating agencies
• Writing reports without executing
• Copying AI-generated marketing content without improving it

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IMPORTANT — APPLICATION PROCESS

We expect a high number of applications.

Your CV alone will not determine whether you receive an interview.

Shortlisted applicants will receive a short online marketing assessment.

It should take approximately 15–20 minutes.

You will be allowed to use AI.

The strongest applicants will then have a short initial interview followed by a practical final-stage exercise.

Applications without examples of personally created marketing work are unlikely to progress.