Lifecycle Marketing Manager (E-commerce)

What Is ErgoLab?

ErgoLab is a fast-growing 8-figure (USD) DTC e-commerce brand in Southeast Asia with 200k+ customers, focused on home and bedding products and rapidly expanding in Malaysia. We launched here late last year and we are now entering our hyper-growth phase. We operate with the speed of a tech startup and the discipline of a global brand. This approach has allowed us to build the #1 best-selling pillow in Thailand.

We are a remote-first team that values performance over hours. We need a Lifecycle Marketing Manager to own our retention systems and help us scale.

🔴 IMPORTANT: Please share examples of your past email campaigns when applying

Who We Need?

The Lifecycle Marketing Manager at ErgoLab is not only here to schedule weekly campaigns You are here to build a repeatable revenue engine that drives repeat purchases and maximizes customer lifetime value.

Your primary focus will be owning our email marketing strategy end-to-end within Klaviyo. Beyond that, you will also cover WhatsApp, subscription retention, and provide clear creative direction to our design team. You will report directly to the Founder.

Here's What You'll Actually Do

Own the Email Marketing Ecosystem.
Plan and execute lifecycle, promotional, and nurture campaigns in Klaviyo. You build, launch, and optimize automated flows across key customer stages (capture, onboarding, post-purchase, winback) to support revenue and retention goals.

Drive Subscription Retention
You will design and manage targeted behavioral flows specifically built to keep active subscribers engaged, upsell one-time buyers into recurring subscriptions, and win back churned users to maximize long-term LTV.

Write High-Converting Copy
You write the email copy, subject lines, and CTAs that drive clicks and revenue. Flawless execution and conversion-driven messaging is the job.

Execute Creative Briefs (Without Designing)
You partner with our in-house creative team by providing creative direction, campaign context, and clear performance goals. You don't do the design work, but you dictate the strategy and visual hierarchy behind it.

WhatsApp Campaigns & Flows
Set up and manage WhatsApp journeys to complement email and improve multi-channel conversion.

Iterate & Optimize Fast
When a flow or campaign runs, you analyze the open rates, click rates, conversion rates, and revenue attribution. You run ongoing A/B testing, maintain list hygiene, and continuously optimize.

Report Directly on Revenue & Strategy
You will own your numbers and report directly to the Founder. We don't just want a data dump of spreadsheets - we expect you to deliver clear, actionable insights on what is working, what is failing, and exactly what we need to test next to scale.

The "Anti-Sell" (Read this carefully)

If you are not ready for a fast-paced entrepreneurial environment, this isn't the role for you. We are currently bringing our email channel entirely in-house after relying on an external agency. You will be auditing the existing setup, tearing down what doesn't serve our new goals, and building our true retention engine from the ground up.

If you expect everything to be flawlessly organized on day one, if you need someone to micromanage your campaigns, or if "good enough" is your standard, do not apply. We move fast, we test constantly, and we expect you to step in, take complete ownership of the transition, and own your numbers without sacrificing quality.

Requirements (Who you are)

DTC or Agency Experience. You have proven experience running email marketing for an 8-figure e-commerce brand, or equivalent agency experience managing 8-figure brand accounts.

Klaviyo Expert. You have hands-on, deep technical experience with Klaviyo. This is required.

Strategic Copywriter. You have strong copywriting skills for performance-focused DTC campaigns. You understand that the goal is conversion, not just aesthetics alone.

Fast & Organised. You manage your own workload, hit deadlines, and adapt quickly when priorities shift. You do not need to be chased.

Analytical Mindset. You have a strong experimentation mindset, including A/B testing frameworks and performance analysis. You make decisions based on data.

Bonus Skills (Optional). Experience building WhatsApp/SMS campaigns, familiarity with subscription e-commerce models, and knowledge of Southeast Asian e-commerce markets.

Benefits

Competitive Salary: We don't underpay for A-players. If you have the experience to build our retention engine from the ground up, we are ready to well for it.

Performance Bonuses: End-of-year performance bonus subject to personal & company performance.

Remote-First: 100% remote setup (40 hours/week) with flexible hours, aligned with the Malaysia timezone.

Health Insurance: Health insurance coverage provided.

ErgoLab Products: You get free ErgoLab products (Pillows, Bedding, etc.) so you can experience what we sell to truly believe in the work you're doing.

Direct Access: Direct reporting to the Founder for faster decision-making and execution speed. Plus work with a high-performing team in Malaysia.

ErgoLab Core Values

The right person for this role will live by these values:

1. Relentless Improvement. We want to be the best. We enjoy hard challenges. We are constantly improving our products and our systems. We don't settle for "good enough" when "great" is possible.

2. Integrity First. We play the long game. We treat our customers, suppliers, partners, and team with total respect. We don't cut corners to make quick money. We want to be proud of the work we do and the reputation we are building.

3. Truth Over Comfort. We solve problems in the open. If something isn't working, we say it. We don't sugarcoat reality. We believe that honest, direct feedback is the fastest path to improvement.