Lifecycle Marketing Manager - Onsite Personalization

Our global Streaming and Entertainment client is seeking a Lifecycle Marketing Manager for Onsite Personalization to work with their team. This is a 40 hour/week, 8 month assignment.

This role requires fully onsite work in New York City.

MUST HAVE:

-3+ years in marketing automation or product marketing (streaming experience a plus)

-Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, or Iterable, or a comparable onsite/lifecycle platform

-Experience with localization management systems and multilingual content workflows 

-Strong analytical mindset with exceptional attention to detail

-Proven ability to manage multiple concurrent priorities and stakeholders

-Technical troubleshooting skills and comfort working independently

-Process-improvement mindset and comfortable in agile environments

NICE TO HAVE:

-Streaming experience

-Familiarity with SQL for audience validation and campaign analysis 

-Experience integrating CDPs such as Segment, mParticle, Tealium, or Adobe Experience Platform 

-Understanding of feature flags and experimentation frameworks 

-Knowledge of subscription lifecycle metrics (trial conversion, renewal, churn, LTV) 

-Basic understanding of APIs, webhooks, and event-driven marketing architectures

KEY RESPONSIBILITIES:

-Build, configure, QA, launch, and maintain onsite lifecycle campaigns across 8+ regions, using behavioral, subscription, geographic, and device-level targeting

-Own audience segmentation, trigger and rule configuration, frequency capping, journey orchestration, and campaign prioritization

-Monitor campaign health pre-, during, and post-launch, and troubleshoot production issues quickly

-Design personalized experiences using signals like lifecycle stage, subscription/plan status, content affinity and behavioral history

-Track campaign performance across the funnel and provide ongoing optimization ideas

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To [email protected]

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.

Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : MS14-1994067L884 -- in the email subject line for your application to be considered.

Meggan Sharma - Recruiter, National Delivery

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 08/05/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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