Lifecycle Marketing Operations Manager (Firefox Mobile)

• The Firefox Product Marketing team works closely with Product, Marketing, Creative and other cross-functional partners to drive acquisition, activation, engagement and retention across the entire user journey. The Lifecycle Marketing Operations Manager will serve as the operational anchor for Firefox Mobile marketing execution
• They will translate product marketing and growth strategies into reliable, repeatable execution across App Store Optimization (ASO), lifecycle programs, product launches and other priority growth initiatives. They will also improve execution quality and team scalability by developing stronger processes, automation and AI-assisted workflows
• Coordinate and execute ASO initiatives, including metadata updates, creative experiments and app store events, in collaboration with Product Marketing and our external agency
• Translate approved lifecycle campaign briefs into executable plans and support hands-on campaign execution across key moments in the user journey
• Support the execution of product launches and other priority growth initiatives by coordinating workstreams, cross-functional handoffs and operational follow-through
• Own shared localization, quality assurance and operational readiness workflows across supported workstreams, identifying and escalating blockers and risks before they affect delivery
• Gather and consolidate performance data and operational learnings from campaigns and experiments to support reporting, synthesis and future optimization decisions
• Develop scalable processes, automation and AI-assisted workflows—including solutions using Claude Code and Cowork—to improve execution consistency and reduce coordination overhead

Benefits

• Health and wellness: Mozilla covers medical, dental and vision plan premiums at 100% for U.S. and Canadian employees. Our offerings give you the options you need to manage your health — and your family’s — the way you want.
• Mental health: Mental health is as important as our physical health. That’s why Mozilla’s health benefits include therapy and coaching sessions to make sure our people have access to the care they need.
• Time away: With all of life’s demands, time away from work to disconnect and recharge is essential. In addition to country-specific holidays (12 in the U.S. and Canada), vacation and sick time start accruing right away (specifics vary by country). Everyone also takes a pause together on quarterly all-company wellness days, plus you get to celebrate the most personal holiday of all: your birthday.
• Parental leave: While Mozilla’s parental leave policies vary globally, our U.S. and Canadian-based employees can look forward to 26 weeks of paid leave for childbearing parents and 12 weeks of paid leave for non-childbearing parents.
• Financial: Mozilla is a private company, so our compensation isn’t tied to stock options or equity plans. Instead, we offer generous, performance-based bonus plans to all regular employees to underscore that we share in our success as one team. As for retirement savings for US and Canadian employees, Mozilla contributes a percentage of your eligible base salary each year to the 401(k) Plan/RRSP (regardless of whether you contribute or not), with 100% vesting.
• Learning and development: We’re big believers in learning by doing, and we also want to invest in your education and development beyond your role. Every employee is eligible for an annual professional development budget. Mozillians can put it toward technical or management training, certifications, conferences and more.
• Help when you need it: Life is full of surprises; that’s why it’s important to be prepared. Mozilla provides Life/AD&D and Short and Long Term Disability insurance (offerings may vary by locale) to ensure that you and your family will have a safety net in place should you ever need it.
• Plus a bit more: A few other benefits include a quarterly wellbeing stipend (to use on those things just for you), an employee referral bonus, internet reimbursement if you’re remote, and a budget for office essentials to make working remotely ergonomically comfortable.- 5+ years of experience in marketing operations or a similar role
• Play to win
• Decide and deliver
• Experience creating repeatable processes, workflows and documentation that improve execution quality and efficiency
• Engage evidence over ego
• Ship, learn, repeat
• Experience coordinating and executing multi-step marketing programs across multiple workstreams, stakeholders, timelines and dependencies
• Strong operational judgment, organization and attention to detail, with the ability to prioritize effectively and work independently
• Build for people first
• Commitment to our values:
• Experience with mobile growth or ASO, including metadata optimization and creative experimentation
• Experience building automated and AI-assisted workflows using Claude Code, Cowork, or similar tools
• Comfort working with performance data, including campaign measurement, experiment analysis and reporting