LinkedIn Ghostwriter / LinkedIn Manager

Role Overview

We are looking for a creative and experienced LinkedIn Ghostwriter / LinkedIn Manager to manage leadership personal branding and social media presence across multiple platforms. The ideal candidate should have strong writing skills, a good understanding of LinkedIn, and hands-on experience creating and managing engaging content for brands and leadership profiles.

Key Responsibilities

LinkedIn Management

• Ghostwrite LinkedIn posts, articles, and carousels for leadership profiles while maintaining their unique voice and communication style.
• Manage company and leadership LinkedIn pages, including profile optimization.
• Develop and maintain a monthly LinkedIn content calendar.
• Manage comments, DMs, and audience engagement to build reach and professional networks.
• Monitor LinkedIn performance, including impressions, engagement, follower growth, and other relevant metrics.
• Prepare and share monthly performance reports with actionable insights.

Social Media Management

• Manage social media accounts across Instagram, Facebook, YouTube, and X for assigned brands.
• Develop and maintain platform-specific content calendars.
• Coordinate with designers, video editors, and other creative teams to execute content.
• Write engaging captions, video scripts, hooks, and other social media copy.
• Monitor social media trends, competitors, and community engagement.
• Track platform-wise performance and recommend improvements based on data and audience response.

Requirements

• 2–4 years of relevant experience in LinkedIn management, ghostwriting, personal branding, or social media management.
• Strong English writing skills with a clear, professional, and engaging tone.
• Proven experience in LinkedIn ghostwriting or leadership personal branding. Portfolio is required.
• Hands-on experience managing social media accounts for brands or organizations.
• Good understanding of LinkedIn and other major social media platforms.
• Familiarity with Canva, social media scheduling tools, and platform analytics.
• Ability to understand and adapt to different brand voices and leadership communication styles.
• Strong content planning, research, and coordination skills.
• Understanding of B2B and D2C content is an added advantage.

Work Location: In person