LinkedIn Lead Generation Specialist

About the Role

Zonka Feedback is a customer feedback and CX intelligence platform. We're building LinkedIn into a primary demand channel founder-led organic presence, paid acquisition, and webinars and we're looking for someone to own it end to end.

You'll run the ads, shape the founder's voice, build and run our webinar program, and turn everything we learn into content worth reading. If you know how LinkedIn actually drives B2B SaaS pipeline - and can prove it - this role gives you the whole channel to run.

What you'll do

Generate qualified leads through LinkedIn. Own the channel end to end. You'll be measured on pipeline contribution, not vanity metrics.

Run LinkedIn Ads. Plan, launch, and optimize campaigns - audience building, creative testing, and driving down cost per qualified lead.

Build founder-led organic. Run the LinkedIn strategy for our founder and sales lead: interview them, ghostwrite in their voice, shape a point of view, and hold a consistent publishing rhythm.

Own webinars. Plan and run our webinar program end to end - topics, speakers, promotion, registration, and follow-up. This is a core part of the role, not a side project.

Develop the content engine. Turn customer conversations, product launches, and internal data into posts people actually want to read.

Report on what works. Track engagement, cost per lead, and pipeline contribution - and adjust based on the numbers, not hunches.

What we're looking for

• 2-4 years running LinkedIn for B2B SaaS
• Hands-on LinkedIn Ads Manager experience - you've built audiences, tested creative, and optimized to a cost-per-lead target
• Published proof you can write in someone else's voice (ghostwriting samples, founder posts you've run, or a portfolio we can look at)
• Experience running webinars end to end - from topic and speaker selection through promotion and follow-up