Linkedin Marketing Executive

We are looking for a creative & data-driven LinkedIn Marketing Executive to strengthen our brand presence on LinkedIn & drive meaningful engagement, brand awareness, business leads, & professional visibility for our e-commerce business.

The ideal candidate should have strong knowledge of LinkedIn content strategy, organic growth, personal/company branding, lead generation, social media analytics, & digital marketing, with the ability to create content that connects with customers, industry professionals, partners, and potential business opportunities.

Key Responsibilities

• Develop and execute LinkedIn marketing strategies aligned with business & marketing objectives.

• Manage and grow the company's LinkedIn page & relevant leadership profiles.

• Create engaging content including posts, carousels, articles, polls, industry insights, case studies, & short-form content.

• Develop content around e-commerce trends, products, customer insights, business growth, & industry developments.

• Maintain a consistent professional brand voice & visual identity.

• Increase organic reach, engagement, followers, impressions, & overall LinkedIn visibility.

• Research competitors, industry trends, target audiences, & relevant LinkedIn conversations.

• Identify and engage with potential clients, business partners, industry professionals, decision-makers, & influencers.

• Support lead generation through LinkedIn content, networking, outreach, & campaigns.

• Develop & maintain a monthly/weekly LinkedIn content calendar.

• Coordinate with the Sales, Creative, E-commerce, & Marketing teams for relevant content.

• Monitor LinkedIn analytics & prepare regular performance reports.

• Track performance metrics such as reach, impressions, engagement rate, clicks, follower growth, leads, & conversions.

• Conduct A/B testing of content formats, topics, headlines, & posting strategies.

• Support LinkedIn paid campaigns & coordinate with the performance marketing team when required.

• Monitor comments, messages, mentions, & brand conversations and ensure timely responses.

• Support employee advocacy & employer-branding initiatives on LinkedIn.

• Stay updated on LinkedIn algorithm changes, digital marketing trends, & e-commerce marketing practices.

Required Skills

-Strong knowledge of LinkedIn Marketing & Social Media Marketing

-Excellent content writing & copywriting skills

-Understanding of e-commerce & D2C businesses

-Understanding of lead generation & conversion funnels

-Strong research & competitor-analysis skills

-Good communication & interpersonal skills

-Creative thinking & ability to develop engaging content

-Ability to interpret social media data & generate actionable insights

Pay: ₹15,000.00 - ₹50,000.00 per month

Benefits:

• Paid time off

Work Location: In person