Live Coordinator

About the role

• The Live Coordinator oversees livestream scheduling, host management, technical readiness, platform compliance, and performance analysis in ensuring every live session runs smoothly and meets brand standards. This role serves as coach's host to improve performance and primary coordinator for live campaigns.

Responsibilities:

Schedule & Campaign Management

• Plan, manage, and optimize the weekly live selling schedules across all brands

• Coordinate and assign live hosts to scheduled sessions based on performance, brand fit, and availability.

• Brief live hosts on active vouchers, top priorities, and out-of-stock (OOS) exclusions prior to each broadcast.

• Serve as the main point of contact and project coordinator for external agencies during simultaneous multi-brand grand live events or mega campaigns. Host Management, Coaching & Direction

• Provide pre-stream creative direction and brief live hosts on key selling points, script flow, and required calls-to-action.

• Monitor live hosts for attendance, punctuality, preparedness, and live presentation quality.

• Observe live selling sessions in real-time to evaluate host pitch, energy, engagement, and adherence to brand standards

• Conduct regular performance evaluations, providing timely coaching and constructive feedback to enhance hosts' salesmanship and presentation skills.

• Identify training needs and recommend growth interventions for the hosting team.

• Coordinate host replacements and schedule adjustments for unforeseen absences or emergencies.

Technical Supervision & Asset Management

• Inspect and verify streaming stations, cameras, lighting, audio equipment, and internet connections are in working order prior to broadcasts.

• Maintain a strict inventory asset log for all live-selling hardware, lighting, audio gear, and mobile devices.

• Enforce a strict non-borrowing policy to prevent unauthorized cross-departmental use of streaming assets.

• Platform Compliance & Account Health

• Act as the primary point of contact for livestream-related platform health and

• compliance across e-commerce channels (TikTok Shop, Shopee, Lazada)

• Actively monitor streams to ensure compliance with platform policies and community guidelines.

• Promptly address, appeal, and resolve any livestream-specific warnings, points deduction, or stream bans issued during or immediately following a live session.

Analytics & Process Improvement

• Track and evaluate post-live metrics including sales revenue, conversion rates, viewer retention, and top-selling SKUs.
• Prepare weekly post-live performance reports with data-driven insights.
• Identify operational bottlenecks and present process improvement recommendations directly to the Head of Sales.

Qualifications:

• Preferable with at least 2-3 year experience
• Experience managing livestreams on platforms such as TikTok Shop, Shopee, and Lazada.
• Excellent in coordinating and interpersonal skills
• Basic knowledge of livestream selling strategies, digital marketing, and online customer engagement.