Live Host

JOB DESCRIPTION: LIVE SELLING HOST

Department: Marketing / E-Commerce
Company: The Diet Coach Inc.
Employment Type: Full-time

Job Overview

We are looking for a confident, engaging, and sales-driven Live Selling Host who can captivate audiences, communicate product benefits effectively, and convert viewers into customers through live selling sessions on TikTok Shop and other e-commerce platforms.

The ideal candidate has a strong on-camera presence, excellent communication skills, and the ability to create an entertaining shopping experience while achieving sales targets.

Key Responsibilities

1. Live Selling & Audience Engagement

• Host live selling sessions on TikTok Shop and other designated platforms.
• Present products confidently, highlighting key features, benefits, usage instructions, and ongoing promotions.
• Engage viewers through interactive conversations, product demonstrations, Q&A sessions, and compelling calls to action.
• Maintain high energy and audience engagement throughout each live session.
• Respond to customer inquiries professionally and accurately.

2. Sales & Conversion

• Drive product sales by communicating product value, addressing customer objections, and encouraging purchases.
• Promote live-exclusive deals, bundles, vouchers, and limited-time offers.
• Execute selling strategies and scripts aligned with campaign objectives.
• Work toward assigned sales targets, GMV, conversion rates, and other live performance KPIs.
• Monitor live session performance and identify opportunities to improve sales results.

3. Product Knowledge & Brand Representation

• Develop a strong understanding of the company's products, ingredients, benefits, and target customers.
• Communicate product information accurately without making unsupported health, beauty, or product claims.
• Represent the brand professionally and consistently with its tone, values, and positioning.
• Stay updated on product launches, marketing campaigns, promotions, and competitor activities.

4. Content & Team Collaboration

• Collaborate with the Marketing, E-Commerce, and Creative teams to plan live selling activities.
• Participate in pre-live briefings, product training, rehearsals, and post-live evaluations.
• Assist in creating short-form content, promotional videos, and product demonstrations when needed.
• Provide feedback on customer questions, objections, and product preferences observed during live sessions.

5. Live Operations

• Prepare products, props, promotional materials, and the live selling area before each session.
• Coordinate with the assigned team to ensure pricing, product links, vouchers, and inventory are accurate.
• Maintain professionalism and follow the live selling schedule.
• Review live performance reports and implement improvements based on results.

Qualifications

• Strong verbal communication and presentation skills.
• Confident, expressive, and comfortable appearing on camera for extended periods.
• Energetic, persuasive, and capable of engaging an online audience.
• Sales-oriented, target-driven, and comfortable working with performance metrics.
• Able to think quickly and respond naturally to audience questions.
• Interested in beauty, skincare, wellness, and lifestyle products.
• Familiarity with TikTok Shop, live selling, or social commerce is an advantage.
• Previous experience as a live selling host, content creator, sales representative, or presenter is preferred.
• Willing to work flexible shifts, including evenings, weekends, or during major campaign periods, as required.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• GMV / Sales Revenue: Total sales generated during live sessions.
• Sales Conversion Rate: Percentage of viewers who purchase.
• Average Viewership: Ability to attract and retain viewers.
• Engagement Rate: Comments, interactions, and audience participation.
• Productivity: Attendance, punctuality, and completion of assigned live hours.
• Selling Execution: Product knowledge, promotional accuracy, and adherence to the live selling playbook.
• Continuous Improvement: Ability to apply feedback and improve live performance over time.

Ideal Candidate

Someone who is naturally engaging, persuasive, quick-thinking, and passionate about selling. The ideal candidate knows how to make product presentations entertaining, build trust with viewers, and turn audience interest into actual purchases.

At The Diet Coach, we value people who take initiative, think creatively, and consistently strive to improve their performance.

Pay: Php150.00 - Php200.00 per hour

Benefits:

• Flexible schedule
• On-site parking

Work Location: In person