Live Seller

Duties & Responsibilities

• Conduct daily live selling sessions across platforms (Meta pages, Shopee Live, TikTok Shop)

• Present products engagingly — demonstrate usage, explain benefits, answer viewer questions in real-time

• Drive sales conversions during live sessions through product knowledge and audience rapport

• Follow product messaging and promotional guidelines provided by the marketing team

• Coordinate with marketing on daily featured products, bundles, promotions, and talking points

• Maintain the live selling room — product displays, lighting, camera setup

• Track and report daily live selling metrics (viewers, peak concurrent, engagement, orders generated)

• Participate in content creation outside of live sessions as needed (short-form video, product demos)

• Follow SOPs provided by the Lead Live Seller

Training & Nesting Period

● 5 days of training (product knowledge, platform tools, messaging guidelines, camera/presentation basics)

● Must pass the final assessment for product knowledge training with a score of at least 80%.

● 10 days of nesting — going live under the supervision of the Lead Live Seller

● Performance during nesting to be assessed before full independent scheduling begins

Bonus Structure

Commission up to 30% , tied to live selling performance (orders generated, GMV contribution). Exact structure TBD — likely tiered based on daily/weekly sales targets.

Probationary KPIs

KPI 1: Live Streaming Hours per Week

• Target:

• Part-Time: 100% Delivery on Committed Scheduled Days/Hours

• Includes schedule adherence — sessions must start at published times

• Remaining on-site hours are for prep, content creation, product study, and reporting

KPI 2: Engagement Rate

• Formula: (Comments + Reactions + Product Inquiries) / Unique Viewers × 100

• Target: ≥5% (may increase as we gather data and establish baselines)

• Measures host quality — the ability to create real interaction, not just broadcast

KPI 3: Orders per Live Hour (to be added after baseline period)

• Will be introduced once the sales mechanism is defined (dedicated purchase page,

Messenger agents closing from live, direct platform checkout, or a combination)

• Candidate should understand from Day 1 that a commercial KPI will be layered in — live selling is ultimately a sales role