Live Streaming (Fixed-term contract)

Key Responsibilities

• Host professional and engaging live commerce sessions on TikTok Shop to drive sales performance, customer engagement, and brand awareness.
• Present beauty and skincare products through compelling storytelling, product demonstrations, and consultative selling techniques to deliver an exceptional customer experience.
• Collaborate closely with the E-Commerce, Marketing, and Operations teams to plan and execute live commerce campaigns in alignment with business objectives.
• Support major commercial initiatives, including Mega Campaigns, Super Brand Days, seasonal promotions, and new product launches through effective livestream execution.
• Prepare livestream scripts, product knowledge, promotional messaging, and campaign materials to ensure informative, engaging, and well-organized live sessions.
• Monitor, analyze, and evaluate livestream performance using key performance indicators (KPIs), including GMV, Conversion Rate (CVR), engagement, viewer traffic, and sales performance, and recommend strategies for continuous improvement.
• Create and manage short-form video content to support livestream campaigns and increase audience reach, engagement, and conversion.
• Participate in livestream rehearsals, product training sessions, and campaign planning to ensure operational excellence and consistent content quality.
• Stay up to date with the latest TikTok features, social commerce trends, and beauty industry developments to continuously enhance livestream effectiveness and overall business performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Minimum 2 years of experience in TikTok Live, Live Commerce, Livestream Operations, beauty, skincare, cosmetics, or FMCG is highly preferred
• Excellent presentation, communication, and customer engagement skills, with the ability to build rapport and influence purchasing decisions during livestreams
• Basic proficiency in content creation and video editing tools, such as CapCut, InShot, Canva, or similar applications, is an advantage
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
• Self-motivated, proactive, and results-driven, with a passion for e-commerce, social commerce, and digital content
• Excellent command of both verbal and written English