Live Streaming Host

About the role

The Live Seller (Bags & Accessories) serves as the primary host and brand ambassador for our digital storefront. This role is responsible for driving real-time sales conversions by dynamically showcasing, styling, and reviewing various bag styles (e.g., tote bags, luxury handbags, backpacks, and wallets). The ideal candidate combines a deep love for fashion with high-energy salesmanship to turn scrolling viewers into instant customers.

Key responsibilities

• Host Live Shopping Events: Conduct regular, scheduled live selling streams (typically 2 to 4 hours per session) on e-commerce platforms like TikTok Shop, Shopee Live, or Facebook Live.
• Tactile Product Demonstration: Persuasively showcase bags on camera by detailing fabric/leather quality, zooming in on hardware (zippers, straps, stitching), demonstrating interior storage capacity, and showing adjustable strap lengths.
• Styling & Wardrobe Coordination: Act as a virtual stylist by demonstrating how to pair different bags with various outfits, occasions (work, casual, travel, parties), and body types.
• Real-Time Engagement: Actively greet viewers, answer specific product questions (e.g., "Can this fit a 13-inch laptop?" or "Is the strap detachable?"), and build an interactive community.
• Drive Sales & Urgency: Pitch exclusive live-only discounts, flash deals, and limited-stock bundles to push immediate cart additions and checkouts.
• Inventory & Stream Prep: Review the daily product lineup beforehand to understand materials (e.g., vegan leather, canvas, nylon), dimensions, and specific selling points for each bag model.
• Studio Set Management: Ensure the background display looks organized, aesthetics match the brand, and bags are stuffed correctly so they look pristine on camera.

About you

• Fashion-Forward Persona: A keen eye for style, current trends, and coordinate dressing. High confidence and charisma in front of a camera are mandatory.
• Physical Stamina: Ability to stand, hold up products, change bags quickly, and maintain an upbeat voice and high energy for multi-hour streams.
• Product Knowledge Quick-Study: Ability to quickly memorize and explain technical bag features (compartments, closure types, weather resistance, care instructions).
• Persuasive Communication: Excellent verbal skills with a natural ability to handle objections, re-route questions, and create a fun, high-pressure buying environment.
• Platform Savvy: Familiarity with pinning products, managing flash sales, and using filters or text overlays on social e-commerce tools.
• Experience: Prior experience in retail sales (specifically fashion, shoes, or bags), livestreaming, modeling, or content creation is highly preferred.
• Application Requirement: Must submit a short video sample showcasing a simulated 1-minute bag pitch/unboxing.