Live Streaming Operations Specialist

Key Responsibilities】

1. Live Streaming Strategy & Content Planning

• Develop overall operational strategies for live streaming sessions, aligning with brand identity and user preferences; plan thematic campaigns and special events.

• Create daily/weekly/monthly streaming schedules and plans; design scripts, product selection, product sequencing, and interactive activities (e.g., giveaways, flash sales) to optimize the product mix and SKU arrangement.

2. Live Execution & Backend Control

• Oversee the entire live streaming execution process; serve as the backend controller, proficiently operating the live streaming dashboard (e.g., product listing/unlisting, price adjustments, coupon distribution, campaign settings) to ensure flawless delivery.

• Coordinate with hosts to control pacing, assist with closing sales, monitor real-time metrics (traffic, engagement, conversions), and adjust strategies on the fly.

3. Data Review & Optimization

• Establish a systematic data review process; produce post-stream reports analyzing key metrics such as average view duration, engagement rate, conversion rate, GMV, and ROI.

• Identify issues based on data insights; continuously refine scripts, product combinations, and operational strategies to drive growth in key performance indicators.

4. Traffic Acquisition & Growth

• Collaborate with content and marketing teams to design and execute traffic-generation strategies for live rooms, integrating organic traffic with paid media (e.g., Qianchuan / SuixinTou) to attract high-quality audiences.

• Plan short-form video content for pre-stream promotion and daily account management to boost exposure and follower growth.

5. Host Management & Cross-functional Coordination

• Support hosts in improving on-camera performance; develop tailored growth plans based on each host's strengths to enhance engagement and audience loyalty.

• Coordinate with hosts, supply chain, customer service, content, and other teams to ensure high-quality project delivery.

【Requirements】

For Experienced Hires (adjust years as needed):

• Bachelor's degree or above; 2+ years of experience in live streaming operations; experience in building a live room from scratch or successful viral campaign cases strongly preferred.

• In-depth knowledge of mainstream platform algorithms and rules; proficient in using backend dashboards and data analytics tools.

• Independent capability in ad delivery, with the ability to formulate bidding strategies and optimize costs.

• Highly data-driven; capable of pinpointing issues through traffic funnel analysis and proposing actionable solutions.

• Strong content sense, creativity, cross-departmental communication, and collaboration skills; resilient under pressure.

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