Livestream Operation Executive

Location: Glenmarie, Shah Alam (Hybrid / On-site)
Department: Marketing / E-commerce
Reports To: Founders

About the Role

We’re looking for a hands-on Livestream Manager who lives and breathes e-commerce and on-camera sales.
This role blends strategic campaign planning with operational execution — managing live hosts, optimizing setups, negotiating sales campaigns, and driving GMV growth across HYGR’s TikTok Shop, Shopee Live, and Singapore expansion.

You’ll lead the full livestream ecosystem — from finding hosts and KOLs to improving lighting, sound, and scripting — with the single goal of maximizing daily sales and brand engagement.

Key Responsibilities

🎥 Livestream Strategy & Sales Growth

• Plan and execute daily/weekly livestream schedules for TikTok, Shopee, and cross-border (SG).
• Set clear GMV and conversion goals per session and track performance analytics.
• Analyze live metrics (viewership, engagement, CTR, conversion rate, average watch time) to refine strategies.
• Work closely with Marketing and Performance teams to align live campaigns with major sales events (Pay Day, 11.11, 12.12, etc.).
• Test new formats (interactive giveaways, bundle drops, challenge streams) to increase conversion.

👩‍🎤 Talent Management (Hosts & KOLs)

• Recruit, train, and manage in-house live hosts and KOL collaborators for livestreams.
• Prepare hosts with product knowledge, selling scripts, and audience engagement tactics.
• Develop performance scorecards for live hosts (conversion %, sales/hour, viewer retention).
• Negotiate KOL deals and affiliate commissions for live-selling campaigns.
• Build and maintain a roster of recurring hosts/KOLs for different product categories (deodorant, sunscreen, lip balm, etc.).

⚙️ Setup & Technical Execution

• Oversee studio setup improvements (lighting, camera, sound, staging) to ensure high-quality visuals and sound clarity.
• Coordinate with videographers or editors to optimize angles, transitions, and product demos.
• Ensure all live sessions are tagged correctly, use the right scripts, and follow platform guidelines.
• Manage inventory and product placement accuracy for livestream back-end (TikTok Seller Center, Shopee Live CMS).

📦 Campaigns & Platform Partnerships

• Liaise with TikTok and Shopee account managers for campaign inclusion and paid traffic boosts.
• Negotiate participation in Mega Campaigns, Pay Day Sales, and platform vouchers.
• Propose and plan exclusive HYGR x Platform live events or SG regional collaborations.
• Monitor competitor livestreams and identify market trends / winning formats.

🤝 Cross-Department Collaboration

• Align with Marketing on creative direction, copywriting, and promotional assets.
• Work with Ops and Warehouse teams to ensure sufficient live-stock and on-time restock.
• Collaborate with Finance for host incentives, affiliate payouts, and campaign cost tracking.

Ideal Candidate

Trait

Description

Hands-On Executor

Doesn’t just plan — runs the show, checks lighting, and solves live issues real-time.

Strong Project Management

Can handle multiple live campaigns, deadlines, and coordinate host/KOL logistics.

Sales-Driven Mindset

Obsessed with GMV, conversion, and viewer retention metrics.

Talent Hunter

Skilled at spotting engaging live hosts and negotiating fair deals.

Analytical

Comfortable reading TikTok/Shopee dashboards and adjusting strategy weekly.

Creative Marketer

Thinks like a storyteller — turns everyday products into viral live moments.

Tech-Fluent

Familiar with live-commerce tools, TikTok Shop, Shopee CMS, and lighting/audio gear.

Requirements

• 3+ years experience in e-commerce, live-commerce, or digital marketing (TikTok/Shopee focus preferred).
• Proven track record in driving livestream GMV growth.
• Comfortable being on set and managing real-time broadcasts.
• Fluent in English & Malay; Mandarin is a plus (for SG and Chinese-speaking KOLs).
• Willing to travel regionally for campaign collaborations or training.

Performance KPIs

Category

KPI

Sales

Monthly GMV growth rate (target +15–25%)

Efficiency

Avg. conversion rate per stream > 8%

Talent Management

3–5 active hosts/KOLs with steady performance

Campaign ROI

Pay Day / platform campaign sales uplift vs baseline

Execution Speed

Stream setup readiness & issue resolution < 15 min average

Content Quality

Bounce rate < 30%, avg. watch time > 2.5 mins

Career Path

• Year 1–2: Livestream Manager → Senior Livestream Manager
• Year 3+: Head of Live Commerce / Regional E-commerce Lead