Livestream Operations Associate - Analytics

Livestream Operations Associate – Analytics [URGENTLY HIRING]

(TikTok Shop / Shopee Live)

Role Overview

Drive livestream growth by monitoring performance, analyzing data, and turning insights into

actions that improve engagement, conversion, and sales. This role also supports in-house

livestream operations and real-time coordination.

Key Responsibilities

• Monitor livestream performance across traffic, engagement, conversion, and GMV

• Identify performance drivers, trends, gaps, and growth opportunities

• Translate data into actionable recommendations for the team

• Act as the main liaison and point person for BAU livestreams when on duty, ensuring real-time coordination across hosts and internal teams

• Provide structured operational support based on team demands and livestream priorities

• Monitor host payouts and livestream-related performance data for accurate, timely reporting

• Support live operations including chat moderation, product pinning, and real-time updates

• Coordinate with hosts and internal teams to ensure smooth livestream execution

• Maintain dashboards, reports, benchmarks, and performance tracking systems

• Support testing and optimization of livestream formats, content, and promotional mechanics

• Support campaign, scheduling, pre-hype, and basic OBS requirements

Main KPIs

• Livestream Growth & Sales: GMV, sales contribution, conversion rate, AOV, revenue per livestream hour

• Audience & Engagement: Views, unique viewers, peak viewers, watch time, retention, engagement rate

• Execution: On-time execution, operational accuracy, issue resolution, platform compliance

• Analytics & Insights: Reporting accuracy and timeliness, insight quality, benchmark and target tracking

• Optimization: Tests conducted, performance improvement, implementation of recommendations

• Team & Operational Support: Timely fulfillment of team requirements, accurate host payout monitoring, effective coordination

• Technical Support: Basic OBS proficiency and real-time livestream troubleshooting

Qualifications

• 2+ years of hands-on experience in livestream operations, management, or analytics

• Proven experience with TikTok Shop, Shopee Live, or similar e-commerce livestream platforms

• Strong project ownership, with the ability to independently drive initiatives from planning through execution and optimization

• Strong understanding of livestream metrics, audience behavior, and e-commerce conversion

• Experience analyzing data and translating insights into actionable recommendations

• Comfortable in a fast-paced, real-time livestream environment

• Basic knowledge of OBS and livestream production tools

• Strong organizational, communication, and problem-solving skills

• Proficient in Excel/Google Sheets; dashboard or data visualization experience is a plus

• E-commerce, retail, or beauty experience is a plus