Livestream Projects Associate

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

We are the engine behind Shopee’s livestream commerce, blending data-driven strategy with high-energy execution. We don’t just run campaigns; we build the ecosystem that connects top brands, talented streamers, and millions of shoppers.

Job Description:

• Performance Tracking & Optimisation: Build, automate, and maintain dashboards and Excel trackers that translate livestream performance data into actionable insights and recommendations to optimise future campaigns.
• Commercial Brand Management: Own end-to-end coordination of anchor brand sign-ups, pitching and securing brand participation in OA livestream initiatives while working with stakeholders to close deals and execute projects on time.
• Payments & Process: Maintain affiliate payment trackers and conduct validation and cross-checking to ensure accurate, timely payouts and resolve any discrepancies across records, eligibility, and calculations.
• Campaign Planning & Strategy: Lead end-to-end planning and execution of livestream marketing campaigns, partnering cross-functionally and managing incentive programmes, homepage assets, and voucher mechanics to drive engagement, streamer growth, and topline targets.

Requirements:

• Bachelor’s degree in Business, Marketing, Computer Science, Business Analytics, Statistics or a related field
• Strong communication and interpersonal skills, with the ability to effectively manage internal stakeholders and external partners
• Comfortable working with numbers and data; proficiency in Microsoft Excel is required
• Proficiency in Python and SQL would be an added advantage
• Detail-oriented in project management with an aptitude for work
• Experience in livestream, talent management, client management, e-commerce and affiliate industry would be an added advantage