Livestreaming Host

Mama's Choice is looking for a Live Streaming Host to represent the brand on Shopee Live and TikTok Live. This role owns the on-camera experience for our Mom & Baby / skincare / beauty product lines — driving sales through hard-selling techniques while educating our audience on product benefits and safe usage. The Live Streaming Host works closely with the Live Commerce team and reports to the Live Streaming Lead

Key Responsibilities

• Host live streaming sessions on Shopee Live and TikTok Live on a regular, scheduled basis, including shift rotations (weekday, weekend, evening, and peak-hour slots as needed).
• Demonstrate a strong understanding of the products and effectively present their benefits, usage, key selling points, and promotions in an engaging and persuasive manner to drive sales during live streaming sessions.
• Engage with the audience through Q&A, comment reading, call-to-actions (CTAs), and professionally handle viewers’ questions, objections, and complaints.
• Follow brand and platform guidelines while maintaining professionalism, energy, and brand image throughout the live session.
• Present product assortments live, including new launches, bestsellers, and bundle offers.
• Coordinate with the livestream supervisor/operator and relevant teams to ensure smooth live sessions and alignment with targets and campaign briefs.
• Collaborate with the Mom & Baby / skincare / beauty category team to stay updated on product knowledge, promotions, and inventory.
• Maintain brand voice, compliance, and professionalism at all times while on air.
• Monitor live streaming data (viewer count, watch time, conversion rate, GMV, add-to-cart rate, follower growth) during and after sessions to continuously improve performance.
• Stay current on Shopee Live and TikTok Live platform features, algorithm changes, and best practices to maximize reach and engagement

Requirements

• Proficient in reading live streaming performance data (viewer engagement, conversion, GMV, watch time, click-through rate) to adjust content and technique in real time.
• Strong command of spoken language(s) relevant to the target market, with clear, confident, and articulate delivery on camera.
• Comfortable balancing hard-selling with brand/product education — able to switch tone depending on the moment in the stream.
• Willing and able to work in shifts, including evenings, weekends, and peak shopping hours (e.g., paydays, campaign days, 11.11/12.12).
• Camera-confident, well-presented, and comfortable performing live for extended periods.

Preferred Qualifications

• Understanding of OBS Studio (or similar streaming software) and the ability to set up scenes, overlays, audio, and camera sources independently
• Prior experience troubleshooting basic livestream technical issues (connectivity, audio sync, lighting).
• Familiarity with Shopee Live / TikTok Shop seller dashboards and analytics tools.
• Dynamic and adaptable — able to adjust energy, tone, and content on the fly based on live audience response.
• Open to learning — receptive to coaching on selling techniques, product knowledge, and platform best practices
• Expressive and articulate — confident communicator who can hard-sell and educate with equal ease.
• Ambitious — motivated to grow within the live commerce function and take on greater ownership over time.
• Resilient and energetic, able to sustain engagement and enthusiasm across long or back-to-back live sessions.
• A genuine passion for or interest in Mom & Baby, skincare, and beauty products.

Work Schedule

This is a shift-based role. Candidates must be flexible to work rotating shifts, including mornings, evenings, weekends, and public holidays, aligned with peak shopping traffic and e-commerce campaign calendars (paydays, flash sales, 9.9/10.10/11.11/12.12, etc.). Exact shift patterns will be shared during the recruitment process.