Subaru of America

SUMMARY
Develops national and retailer programs and activations that support our company goals of being More Than A Car Company and helping our retailers become More Than A Car Dealer in their local community, a component of Subaru's brand strategy. Responsible for leading relationships with national non-profit/charity partners and being the Love Promise program lead for assigned pillars, providing strategic and messaging direction across all marketing channels and functions. Position requires both Brand Management and Partnership Marketing Manager expertise.
<ul>
<li>Manages national programs and partners related to assigned Subaru Love Promise pillars. This includes being the main point of contact between the partner organizations and Subaru of America (SOA) and building partnership relationships with key stakeholders at partner organizations.</li>
<li>Leads program development, defines retailer cost structure, and partners with Legal to draft and negotiate contracts with partners.</li>
<li>Leads program campaign planning, defines activation logistics, and briefs executive leadership and retailer field teams at company-wide meetings (such as National Training Conference [NTC], National Business Conference [NBC], Regional Organizational Meetings, all-Field calls, etc.).</li>
<li>Develops success measures, tracks impact data, prepares national impact statements, and updates pillar messaging.</li>
<li>Leads across internal Marketing teams to ensure that strategic elements are carried out in Love Promise programs and campaigns by determining strategy and disseminating relevant information to stakeholders to promote activations in paid and owned channels. This includes, but is not limited to, partnering with SOA Corporate Communication/Public Relations team, Advertising team, Media team, Corporate Social Responsibility team, Relationship Management team, Creative Services, and other relevant channel owners.</li>
<li>Partners with Creative Agency of Record to oversee Love Promise creative concepting and execution of national and retailer marketing assets.</li>
<li>Maintains responsibility for leading post-activation/campaign recaps to inform future initiatives, optimize programs, and define best practices.</li>
<li>Develops and manages relationships with organizations that align with Subaru's brand. These partners are national in scope. Leverages marketing strategy on which partners to pursue. Performs prospecting and outreach actions to potential partners. Makes recommendations to SOA executives for new strategic partnerships.</li>
<li>The Love Promise Community Commitment Manager responsible for Share the Love area of focus will also be responsible for the following: Develops annual contracts with national charity partners. Creates contract deliverables that will help Subaru on its path to becoming More than a Car Company and More than a Retailer. Serves as liaison for internal SOA Advertising Production team and non-profit. Guides non-profits on awareness and activation ideas. Shares best practices. Plans meetings with non-profits around the campaign. Plans check presentation ceremonies with non-profit executives and SOA executives</li>
</ul>
ADDITIONAL RESPONSIBILITIES
<ul>
<li>Partners with SOA Field and SOA Training on Love Promise opportunities and provides guidance and direction.</li>
<li>Partners with internal SOA Advertising Production team on content capture opportunities that will help Subaru tell the story of our Love Promise.</li>
<li>Partners with SOA retailers and their staff members leading the Love Promise effort by cultivating relationships and serving as main point of contact between retailers and SOA.</li>
<li>Manages budget for assigned programs.</li>
</ul>
REQUIRED SKILLS &amp; PERSONAL QUALIFICATIONS
<ul>
<li>Experienced in Brand management.</li>
<li>Experienced in Partnership Marketing management.</li>
<li>Exceptional project management skills.</li>
<li>Exceptional communication and presentation skills.</li>
<li>Ability to build strong relationships.</li>
<li>Ability to work and influence across departments and teams.</li>
<li>Ability to think strategically and manage execution.</li>
<li>Demonstrated leadership qualities.</li>
<li>Tenacity in helping to advance Subaru's interests.</li>
<li>Understanding of how non-profits operate.</li>
<li>Understanding of retailer operations</li>
</ul>
EDUCATION &amp; EXPERIENCE REQUIREMENTS:
Bachelor's degree required with at least 8-10 years of relevant experience required.
WORK EXPERIENCE
<ul>
<li>Office Location:
Camden, NJ apart of the Greater Philadelphia Area (Philly)</li>
<li>Hybrid Role:
Hybrid Role - Remote work 2 days per week (after 90 days) [Wednesdays &amp; Fridays]</li>
</ul>
COMPENSATION:
The recruiting base salary range for this full-time position is $122,500 - $168,900 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. Additionally, this role is bonus-eligible, with a target bonus percentage that provides an opportunity to earn even more based on your performance. (Internal Job Grade: M2)
WHY JOIN US?
In addition to competitive salary, Subaru offers an amazing benefits package that includes:
Total Rewards &amp; Benefits:
<ul>
<li>Medical, Dental, Vision Plans</li>
<li>Pension, Profit Sharing, and 401K Match Offerings</li>
<li>15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays</li>
<li>Tuition Reimbursement Program: $15,000 yearly benefit</li>
<li>Vehicle Discount Programs</li>
</ul>
Learning &amp; Development:
<ul>
<li>Professional growth and development opportunities</li>
<li>Direct partnership with senior leadership</li>
<li>Formal Mentorship Program</li>
<li>LinkedIn Learning License</li>
</ul>
Visit our careers landing page for additional information about our compensation and benefit programs.
ABOUT SUBARU
Love. It's what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That's what we call our Subaru Love Promise®.
Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.
Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

Love Promise Community Commitment Manager

Love Promise Community Commitment Manager

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