Loyalty Management Manager

Job Descriptions:

• Align loyalty strategy with customer and business objectives
• Develop promotion campaigns, member-exclusive offers, and privilege programs
• Collaborate with internal teams and partners to enhance member benefits and perceived value
• Evaluate campaign and privilege effectiveness based on customer response and commercial return
• Recommend program adjustments to improve participation and ROI
• Create programs to increase purchase frequency, spending, and tier progression
• Identify opportunities to reactivate inactive members and reduce member churn
• Coordinate targeted loyalty actions based on member behavior and lifecycle stage
• Track loyalty performance metrics across tiers, benefits, and programs
• Analyze member behavior, reward usage, and engagement trends
• Identify performance gaps and recommend improvement actions
• Prepare insights and recommendations to support loyalty planning and optimization

Qualifications:

• Bachelor’s degree or higher in Business Administration, Marketing, Retail Management, Economics, or related fields.
• Minimum 6-8 years of relevant experience in loyalty management, CRM, membership programs, customer engagement, or related commercial roles.
• Proven experience in retail, shopping center, lifestyle, hospitality, or other consumer-facing businesses with strong exposure to loyalty or rewards programs.
• Hands-on experience in developing or managing tiering structures, rewards programs, member privileges, and engagement or retention initiatives.
• Experience in analyzing program performance, customer behavior, and commercial outcomes to optimize loyalty effectiveness.
• Knowledge

·      Loyalty program management

·      Tiering and rewards design

·      Member engagement and retention

·      CRM and membership ecosystem

·      Retail and shopping center customer behavior

·      Loyalty performance analytics

• Skills

·      Loyalty strategy development

·      Program design and optimization

·      Data-driven decision making

·      AI-enabled customer insight application

·      Campaign and retention planning

·      Commercial performance analysis

·      Cross-functional stakeholder management

·      Strategic execution

• Attribute

·      Customer-focused

·      Commercial minded

·      Analytical thinking

·      Strategic mindset

·      Results-oriented

·      Proactive

·      Adaptable