Loyalty Manager

Our client is a highly successful, rapidly expanding West Australian group with a strong market footprint. Driven by sustained growth and a commitment to operational excellence, they are appointing a suitably skilled professional to the newly created role of Loyalty Manager

About the role

Our client are seeking an experienced and strategic Loyalty Manager to join them on a full-time basis, based in West Perth, WA 6005. This is a pivotal role within their Direct Marketing and CRM function, where you will be responsible for developing, implementing, and managing comprehensive loyalty programmes that drive customer retention, engagement, and lifetime value. The Loyalty Manager will play a key strategic role in enhancing customer relationships. This position offers the opportunity to make a tangible impact on business growth whilst fostering long-term loyalty and advocacy among stakeholders.

Key responsibilities

• Develop and execute strategic loyalty programme initiatives that drive customer retention and increase lifetime value
• Design and manage customer segmentation strategies to deliver personalised loyalty experiences across all channels
• Analyse loyalty programme performance metrics and KPIs to identify trends, optimise engagement strategies, and report on programme effectiveness
• Oversee the day-to-day management of loyalty platforms and CRM systems, ensuring data accuracy and system functionality
• Create compelling loyalty communications, including campaigns, newsletters, and promotional materials that resonate with target audiences
• Collaborate with cross-functional teams including marketing, operations, and client services to align loyalty initiatives with broader business objectives
• Identify opportunities for partnership and sponsorship integration within loyalty programmes to enhance value propositions
• Conduct regular customer research and feedback analysis to inform programme development and refinement
• Manage loyalty programme budgets and ensure cost-effective delivery of initiatives whilst maximising ROI
• Lead training and support for internal teams on loyalty programme features, benefits, and best practices

What they are looking for

• 3+ years' experience in loyalty programme management, CRM, or direct marketing roles, ideally within a services or professional services environment
• Proven track record of successfully designing, launching, and managing customer loyalty or retention programmes that delivered measurable business results
• Strong analytical skills with the ability to interpret data, generate insights, and make evidence-based recommendations
• Experience with CRM platforms and marketing automation tools, with proficiency in data analysis and reporting
• Excellent project management capabilities with the ability to manage multiple initiatives simultaneously whilst meeting deadlines
• Outstanding written and verbal communication skills with the ability to present insights clearly to stakeholders at all levels
• Creative thinking and problem-solving abilities, with a passion for customer-centric innovation
• Strong understanding of customer segmentation, behavioural targeting, and personalisation strategies
• Ability to work independently and collaboratively, with excellent interpersonal and relationship-building skills
• Knowledge of direct marketing compliance and data protection regulations (such as privacy legislation)
• Preferred experience in the FMCG Industry

Apply now

If you meet the above criteria and are excited about the opportunity to drive loyalty and customer engagement, we encourage you to submit your application including a current CV and a covering letter outlining your relevant experience and motivation for the role. We look forward to hearing from you.