Loyalty Program Manager

Responsibilities:

• Lead Partnership & Promo Acquisition: Lead tenant acquisition for promos, vouchers, and content across malls, including setting targets, managing the pipeline, and building relationships directly with tenants.
• Develop Shopping & Loyalty Programs: Design and execute shopping programs tailored to each mall, working closely with Marcomm & PR to align programs with events and campaigns.
• Drive Product & Feature Adoption: Lead the launch and adoption of new ASRI Living products/features through in-app campaigns, tenant education, and on-ground activations. Set adoption targets and track results.
• Manage Content & Creative: Brief and coordinate designers for promotional, campaign, and product materials while ensuring all output follows ASRI brand guidelines.
• Turn Insights into Improvements: Gather user and tenant feedback, monitor competitor and market trends, and translate insights into recommendations for product and program improvements.
• Own Data & Reporting: Monitor app usage, promo acquisition, and member growth. Prepare and present monthly performance reports to management.
• Lead Team & Operations: Develop and manage a team across acquisition and operations, while ensuring tenant agreements, program documentation, approvals, and reporting are properly maintained.

Requirements:

• Min.Bachelor Degree from a reputable university
• 3–5 years of experience in partnerships, tenant relations, B2B sales, digital marketing, loyalty programs, or product management.
• Proven commercial track record in tenant acquisition, partnerships, sponsorships, merchant acquisition, or B2B sales.
• Experience in mall, retail, F&B, lifestyle, or similar industries.
• Strong communication and presentation skills, with the ability to engage both senior management and external partners.
• Fluent in Bahasa Indonesia and English, both written and spoken.
• Experience leading a team, preferably across multiple functions.
• Good understanding of digital products, user journeys, app metrics, and usage data.
• Proven ability to drive adoption and measurable results, not just launch programs.
• Strong administrative, documentation, and project management skills.
• Critical thinker, adaptable, hands-on, and comfortable working in a fast-paced environment.
• Willing to support on-ground operations and major events outside standard working hours when needed.

Preferred Qualifications

• Experience with loyalty, membership, voucher, or rewards programs.
• Comfortable creating sales decks and commercial proposals.
• Familiarity with Google Analytics, Mixpanel, Firebase, or similar analytics tools.
• Portfolio or track record of retail/mall programs with measurable results.