Mainland MarCom Manager (6 m contractor)

该职位来源于猎聘 此招聘需求为【深圳香港马会商业策划有限公司】发布 Overview In light of the comprehensive development and implementation of HKJC’s strategic initiatives in Chinese mainland, particularly within the Greater Bay Area (GBA), the necessity to establish robust connectivity with Mainland customers has become paramount. This role focuses on establish a meaningful and positive brand perception amongst specific targets and effectively communicate the Club’s value proposition.

We are seeking a highly organised and proactive Manager to support leaders of Mainland to build public awareness for HKJC amongst the Mainland public and Young Upper Class (YUC). Apart from the more immediate needs of ensuring attendance and rapport for CRC racing, a more general appreciation amongst the populace for HKJC as a World-Class horse sports Club with contributions to society and CRC as a premium branded sport, culture and event destination will be a key initiative.

Preference will be given to applicants with a robust background in sports marketing. Special consideration will be afforded to those who have demonstrated experience in managing and executing marketing strategies for international consumer brand or leading marketing agency for entering and expansion within Chinese mainland.

Key Responsibilities

• Support development and execution of marketing strategies targeting mass public and YUC in Mainland.
• Collaborate with internal departments and external agencies on CRC-related content planning, capturing, production, delivery and promotion.
• Coordinate KOL/KOC and third-party collaboration for marketing campaigns and engagement programmes.
• Support identification and nurturing of the YUC segment, as a segment who would be the Club’s key “word of mouth” advocates, as well as a potential pipeline for future members/owners.
• Participate in and contribute for trials and simulations for preparation of CRC opening and engagement programme launch.
• Support CRC customer-facing WeChat Mini Program development, maintenance and user feedback.
• Perform other duties as assigned by senior management. Qualifications
• Proficiency in written and spoken English; native-level Mandarin; Cantonese a plus but not necessary.
• Bachelor’s degree in Business-related discipline.
• Proven experience in strategic marketing and communication in Mainland.
• Strong organizational and project management skills with attention to detail.
• Excellent communication and interpersonal skills to work effectively with diverse teams and external partners.
• Ability to manage multiple tasks under pressure and deliver results within tight deadlines.
• Strong capability in presentation development and delivery.
• Proficiency in MS Office software.
• Knowledge of horse racing or experience in relevant industry preferred.