MAKERTING LEAD

Job Opportunity: Marketing Lead

Location: Lagos, Nigeria

Industry: Manufacturing

Job Type: Full-Time

About the Role

We are seeking an experienced, strategic, and results-driven Marketing Lead to direct our overall marketing operations, brand strategy, and product growth initiatives. As part of our commitment to diversity, equity, and inclusion, this position is targeted at qualified professionals to strengthen gender balance.

The ideal candidate will bring solid years of proven experience within the manufacturing or fast-moving consumer goods (FMCG) sector, demonstrating a strong track record of expanding market share, managing multi-channel campaigns, and driving revenue growth.

Key Responsibilities

1. Brand Strategy & Positioning: Develop and execute comprehensive marketing strategies aligned with the company’s revenue targets and corporate vision.

2. Product Management & Launches: Drive market research, product positioning, pricing strategies, and end-to-end launch execution for manufactured product lines.

3. Campaign & Budget Leadership: Plan, manage, and optimize the annual marketing budget across traditional media, trade marketing, digital channels, and public relations.

4. Market & Trade Intelligence: Analyze market trends, competitor activity, consumer insights, and distributor networks to identify new growth opportunities.

5. Cross-Functional Collaboration: Partner closely with Sales, Supply Chain, R&D, and Production teams to align product availability with demand generation.

6. Team Leadership & Mentorship: Lead, mentor, and build a high-performing marketing team, fostering a culture of accountability and innovation.

Key Requirements

1. Minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership or managerial role within manufacturing, industrial goods, or FMCG.

2. Bachelor’s degree in Marketing, Business Administration, Communication, or a related discipline. A Master’s degree (MBA) or relevant professional certifications will be an added advantage.

3. Proven expertise in trade marketing, distributor channel management, brand activation, and direct-to-consumer strategy.

4. Strong capability in financial budgeting, marketing ROI analysis, and data-driven decision-making.

Compensation & Benefits:

1. Official Company Car provided.

2. Gratuity scheme in accordance with company policy.

3. Competitive executive remuneration package and performance bonuses.

4. Comprehensive Health Insurance and Wellness coverage.

. 5. Clear career progression paths within an established corporate structure, amongst many others.

How to Apply

Qualified candidates are invited to submit their CV to [email protected] using "Marketing Lead" as the email subject line.

Pay: From ₦10,000,000.00 per hour

Work Location: In person