Maketing Manager

MARKETING MANAGER

Department: Marketing
Reports To: Chief Operating Officer (COO) / General Manager
Employment Type: Full-Time

Job Summary

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that increase brand awareness, generate customer traffic, strengthen customer loyalty, and support business growth across all Nail Dot Glow branches. The role oversees digital marketing, promotions, partnerships, branding, social media, events, and franchise marketing support while ensuring consistency with the company's brand identity.

Key Responsibilities

1. Marketing Strategy

• Develop and implement annual and monthly marketing plans aligned with company objectives.
• Create campaigns to increase branch sales, customer acquisition, and customer retention.
• Analyze market trends, competitors, and customer behavior to identify opportunities.
• Recommend innovative marketing strategies to strengthen the Nail Dot Glow brand.

2. Brand Management

• Ensure consistent implementation of Nail Dot Glow's branding across all branches.
• Maintain brand guidelines for all marketing materials.
• Monitor brand reputation and customer perception.

3. Digital Marketing

• Oversee all social media platforms (Facebook, Instagram, TikTok, Google Business, etc.).
• Plan and manage content calendars with the creative team.
• Monitor engagement, reach, impressions, and conversion metrics.
• Manage paid advertising campaigns to maximize return on investment (ROI).

4. Promotional Campaigns

• Develop seasonal promotions, holiday campaigns, and special offers.
• Coordinate promotional materials for all branches.
• Evaluate campaign effectiveness and prepare post-campaign reports.

5. Customer Engagement

• Develop loyalty and membership programs.
• Create initiatives to improve customer experience and repeat visits.
• Monitor customer reviews and recommend service improvement strategies.

6. Partnership & Business Development

• Establish partnerships with influencers, brands, malls, schools, and corporate clients.
• Coordinate sponsorships, events, and promotional collaborations.
• Support franchise marketing initiatives and grand opening campaigns.

7. Marketing Analytics

• Track marketing KPIs and campaign performance.
• Prepare monthly marketing reports and recommendations.
• Analyze customer acquisition cost, conversion rate, and sales impact.

8. Budget Management

• Prepare and manage the annual marketing budget.
• Ensure efficient utilization of marketing resources.
• Monitor campaign expenditures and ROI.

9. Team Leadership

• Lead and supervise the marketing team.
• Assign projects and monitor deadlines.
• Coach and develop team members to improve performance.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, Advertising, or a related field.
• At least 3–5 years of experience in marketing, with 2 years in a supervisory or managerial role.
• Experience in the beauty, retail, salon, wellness, or hospitality industry is an advantage.
• Strong leadership and project management skills.
• Excellent communication and presentation skills.
• Creative, analytical, and results-oriented.
• Proficient in Microsoft Office and digital marketing platforms.

Required Skills

• Strategic Marketing Planning
• Brand Management
• Digital Marketing
• Social Media Management
• Content Planning
• Marketing Analytics
• Budget Management
• Event Management
• Partnership Development
• Leadership & People Management
• Negotiation Skills
• Customer Relationship Management (CRM)

Key Performance Indicators (KPIs)

• Increase in monthly branch sales attributed to marketing campaigns.
• Customer acquisition growth.
• Customer retention and repeat visit rate.
• Social media engagement and audience growth.
• Campaign ROI.
• Lead generation from digital channels.
• Brand awareness and online visibility.
• Marketing project completion within timeline and budget.

Core Competencies

• Customer Focus
• Innovation
• Strategic Thinking
• Service Excellence
• Accountability
• Collaboration
• Leadership
• Data-Driven Decision Making
• Creativity
• Adaptability

Working Conditions

• Office-based with regular branch visits.
• May require weekend or holiday work during campaigns and events.
• Occasional travel for branch openings, marketing events, and business meetings.

Alignment with Nail Dot Glow Core Values

• Selfless Love – Prioritizes customer satisfaction and supports the team.
• Humility – Welcomes feedback and continuously seeks improvement.
• God-Centered – Demonstrates integrity and ethical decision-making.
• Service Excellence – Delivers high-quality marketing initiatives that enhance the customer experience.
• Good Relationship – Builds strong partnerships with customers, franchisees, suppliers, and colleagues.
• Cleanliness – Promotes a professional, organized, and brand-consistent image across all marketing materials and campaigns.