Manager Account Management

Job Description Summary

We are looking for a Manager - Account Management with strong experience in Digital Marketing, Campaign Management, Meta, Media Planning, and Client Servicing/Account Management. The candidate should have hands-on experience managing digital campaigns end-to-end, from planning and execution to performance tracking, reporting, and client communication.

Performance Marketing experience will be an added advantage.

Key Responsibilities

• Manage day-to-day client relationships and act as a key point of contact for campaign planning, execution, reporting, and performance discussions.
• Develop a strong understanding of client businesses, marketing objectives, target audiences, budgets, and campaign requirements.
• Plan and coordinate digital marketing campaigns across relevant platforms, with a strong focus on Meta (Facebook & Instagram).
• Support the development of media plans based on campaign objectives, target audiences, budgets, timelines, and expected outcomes.
• Work closely with media, performance marketing, creative, analytics, and other internal teams to ensure smooth campaign execution.
• Understand campaign briefs and translate client requirements into clear and actionable briefs for internal teams.
• Monitor campaign performance and coordinate with relevant teams to identify opportunities for optimization.
• Prepare and present campaign reports, performance updates, insights, and recommendations to clients.
• Maintain a good understanding of digital marketing metrics such as CTR, CPC, CPL, CPA, conversions, reach, engagement, ROI/ROAS, and other relevant KPIs.
• Coordinate multiple campaigns and client requirements simultaneously while ensuring timelines and quality standards are met.
• Build strong relationships with clients and internal stakeholders and proactively address campaign-related queries or challenges.
• Support client presentations, business reviews, campaign proposals, and new business pitches.
• Maintain proper documentation of campaign plans, timelines, budgets, deliverables, and performance reports.
• Stay updated on developments across Meta, digital media, social media advertising, media planning, performance marketing, and emerging digital trends.

Experience & Qualifications

Required Experience

• 4 to 6 years of relevant experience in Digital Marketing, Media Planning, Account Management, Client Servicing, Advertising, or a related field.
• Strong hands-on understanding of digital marketing and social media campaigns, particularly Meta Ads (Facebook & Instagram).
• Experience in media planning, including understanding target audiences, campaign objectives, budgets, media mix, and campaign timelines.
• Strong client-facing and communication skills, with the ability to understand client requirements and manage stakeholder expectations.
• Good understanding of digital campaign metrics and the ability to interpret campaign performance.
• Experience working with cross-functional teams such as Media, Creative, Analytics, Performance Marketing, and other specialist teams.
• Strong proficiency in MS Excel and experience working with campaign data, reports, and presentations.

Ability to manage multiple campaigns/projects in a fast-paced environment.