Manager, Allurial

What you will do...

• Assign titles to full-time and freelance readers, review and synthesize feedback, present recommendations, and deliver on deadlines.
• Manage a well-organized database and operational process for selecting Romantasy books.
• Work with the creative team to conceptualize and create Meta, TikTok, and YouTube ads that target the Romantasy audience.
• Stay up to date on trends in the Romantasy community and think of ways to participate in them.
• Work cross-functionally to manage the various business processes required to deliver a great member experience.
• Own marketing efforts for existing Allurial campaigns across the product/service, including gifting campaigns, rejoin marketing, and large member experience campaigns.
• Analyze the performance of past campaigns to recommend improvements and optimizations for future campaigns.
• Organize and analyze data to find trends; input findings into well maintained spreadsheets and charts for stakeholder review.
• Gather feedback from members to develop a well-organized list of ideas for feature development.
• Create organized and well-formatted decks, memos, and other work products and present to stakeholders.
• You are familiar with what it takes to build something from scratch in a resource constrained environment and you are ready for the challenge.

About you requirements...

• Bachelor’s Degree in Marketing, Economics, Business or related field.
• 4 years of experience in a marketing, editorial, content development, fandom, agency, or other entertainment industry-related role.
• Experience creating organized and well-formatted decks, memos, and other work products and presenting to stakeholders.
• Experience with budgeting, ROI and forecasting across marketing channels such as direct mail, email, and digital.
• Experience setting the strategy and roadmap for new product features.
• Experience analyzing campaign data with Excel to determine results and inform future marketing strategies.
• Experience with building, monitoring and reporting on A/B testing using multi-variant tools (e.g. Klaviyo, Meta, TikTok, Salesforce).
• Experience with market research including surveys, focus groups, and competitive analysis.

Logistics...

• This is an in-office role. You are expected to work from BOTM’s office in New York, NY 4 days per week.
• Hours: 40 hours per week
• Salary Range: $207,376 - $210,000 per year
• Reference Job Code: 10454300