Mashreq

Job Purpose:
<ul>
<li>Develop comprehensive business intelligence on the RBG business performance across segments, sub segments, products.
</li>
<li>Identify, analyse and report on material positive and negative variance indicators.
</li>
<li>Perform root cause analysis and present the same with recommended corrective actions to business units.
</li>
<li>Identify and analyse trends and present analytics to business units including new geographies
</li>
<li>Proactive recommendations to segment heads on the opportunities and portfolio correction opportunities that exist from time to time
</li>
<li>Assist segment heads in obtaining the optimal information pack to manage their businesses.
</li>
<li>Scenario planning for growth, attrition and channel management.
</li>
<li>Strategic direction for enabling achievement of customer X-Sell ratio, and sales volume targets.
</li>
<li>Managing BI driven Telesales teams for sales closures
</li>
</ul>
Key Result Areas:
<ul>
<li>Publish timely and complete monthly analytics pack for RBG Marketing. . This will encompass various views including business unit, segment, sub segment, branch, product, service and channel.
</li>
<li>Identify , analyse and report on material positive and negative variance indicators
</li>
<li>Analyse segments &amp; micro segments based on variables such as profitability, product ownership &amp; usage, channel usage, response to past offers, demographics , customer lifestyles, length of residence / service, and on potential for targeting products and services, such as householding for loan eligibilities
</li>
<li>Identify sales and attrition trends for segments and subsegments, and work with product teams to address opportunities and improve customer loyalty
</li>
<li>Perform root cause analysis and present the same with recommended corrective actions to business units.
</li>
<li>Review , develop and enhance info packs and analytic decks for individual product groups to ensure that they are best placed to achieve product and customer growth related objective and profitability goals
</li>
<li>Segment based
</li>
<li>Provide analytical support for the development of marketing programs
</li>
<li>Sales Growth, Portfolio Performance and Channel analytics on a monthly basis
</li>
<li>Evaluation and implementation of behavioral and segmented scoring models
</li>
<li>Proactive recommendations to business heads on corrective action for adverse indicators or untapped opportunities.
</li>
<li>Selection and implementation of advanced analytics software and tools to enable analytics and campaign automation.
</li>
</ul>
Knowledge, Skills &amp; Experience:
<ol>
<li>Financial services business intelligence experience in a comprehensive multi-product and competitive business environment.
</li>
<li>Strong numerical, analytical and presentation skills
</li>
<li>A good understanding of Sales &amp; Marketing of retail banking products , services &amp; related analytics
</li>
<li>MBA in Finance &amp; Marketing
</li>
<li>Excellent numerical and analytical skills.
</li>
<li>Experience in similar role for at least 3 years.
</li>
<li>Proven team leadership experience
</li>
<li>Familiarity with analytics tools and statistical modeling concepts
</li>
</ol>

Manager - Analytics.Retail Analytics - Pak DRB.Retail Banking Group-MBPKLTD

Manager - Analytics.Retail Analytics - Pak DRB.Retail Banking Group-MBPKLTD

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