Manager, Brand

JOB SUMMARY

You will be responsible for marketing design initiatives and campaigns.

RESPONSIBILITIES & EXPECTATIONS

Responsible for the brand development work of the catering brands.

Develop marketing strategies and plans, advertising, promotions, creative projects, media relations, sponsorships and event management.

Develop revenue and profit growth strategies for the business and take charge of the tactical execution of the brands’ marketing communication initiatives in support of the business strategy, market goals, and organizational objectives.

Leads, coordinates campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimization.

Collaborate with internal business partners like Operations, F&B and Finance teams to ensure that all initiatives support the brand promise.

Develop creative briefs and guide creative direction to meet objectives for all advertising and communications, including print, and digital assets

Monitor and improve ROI using strategic and analytical approach

This role requires a strategic and analytical approach to monitoring and improving ROI.

Prepare and manage budgets for various marketing and branding initiatives to achieve cost efficiencies.

This is an ideal role for an experienced, organized and detail-oriented marcom professional with a strong background in FMCG/retail environment.

Any other tasks as and when assigned by immediate superiors

REQUIREMENTS

Degree / Diploma in Mass Communication / Marketing or related discipline

Minimum 5 years’ relevant brand management and marketing experience, preferably in the F&B/ FMCG industry

Meticulous with an eye for detail

Willing to roll up sleeves and work on the ground to ensure the success of all projects delivery

Highly creative with experience in creating content and digital campaigns that engage, inform and motivate

Proactive with a strong sense of accountability and a day-to-day focus on results.

Working Location: Boon Lay (Onsite)

NEO GROUP LIMITED

– No.1 Events Caterer in Singapore (ranked by Euromonitor International) is an award-winning, home-grown leading food catering group established in 1992 with some of the most recognised brand names in Singapore. Its main businesses comprise 3 food catering arms namely the flagship brand Neo Garden Catering, Orange Clove Catering, Deli Hub Catering and a food retail chain of 17 Umisushi outlets offering Japanese convenience food.

Neo Garden Catering

, a familiar household name in buffet catering is a favourite amongst corporations and middle class households for celebratory events. Since 1992, Neo Garden Catering has served over 2 million guests at 40,000 buffet events.

Orange Clove Catering

, which focuses on a cross-cultural style fusing Asian and International dishes with creative interpretation, is the highly popular halal-certified choice for the mid-to-up market clientele, corporations and wedding couples.

Deli Hub Catering

, a popular buffet option for all inter-racial celebrations, serves delightful value-friendly, halal-certified dishes to the mass markets as well as public sector institutions.

With our 6 brand promises, a competitive supply chain structure, efficient production system and clear growth strategy, our team is continuously inspired to deliver a holistic experience to any celebration.

Back by a strong corporate culture, we believe our people are the most important assets of the Company and we promise an enjoyable and rewarding career with us. We seek dynamic individuals who share our vision on our expansion plans and aspire to be the best to join our fast-growing company with over 400 passionate associates.